Using Social Media to Boost Your Brand
Most brands and practices now have social media accounts on Facebook, Twitter and Google+. Unfortunately, once they are set up, many of these accounts are neglected and rarely updated, which can reflect poorly on the business when potential customers search for it online.
To build a following and fan base on social media accounts, it’s important to post timely updates on at least a weekly basis. How else can you improve your social media accounts’ online presence? Here are four tips:
- Create captivating content – When composing a post, make sure that it’s fresh, relevant and timely. For example, a plastic surgery practice can promote their Valentine’s Day specials on Facebook, or an ophthalmologist’s office can write a Google+ post about how to handle dry eye issues brought on by winter conditions.
- Incorporate images – Whether it’s on Facebook or Google+, make your messages stand out by adding an image to each post. Posting about something health-related? Add a photo or graphic to accompany the post. Just make sure that you either own the image rights or have permission to use the picture in order to avoid legal issues.
- Make tweets more interesting – Twitter’s recent decision to incorporate images into users’ timelines allows for most photos to show up as substantially-sized previews in followers’ feeds. This is a great change for business accounts, as users are drawn to visual content. In fact, tweets with images get 18 percent more clicks than those without. So while you’re limited to 140 characters within a tweet – and even less than that if you’re including a link – you can get your message across more easily by adding an image to your tweet. A picture is worth a thousand words, after all.
- Manage customer interaction – There is a unique etiquette to interacting with customers, patients and other users over social media, and the rules change according to which site you are on. For example, on your business’ Facebook page, it’s best to filter and pick which messages from fans and followers should be allowed to show up on your wall. That way, you can sift out and delete spam massages or pointless negative comments. On Twitter, you can use the “block” option to filter out spammers or abusive accounts, or simply choose to ignore them. Address customers’ concerns in a productive way, and offer to resolve any conflict over the phone or via email.
MedNet Can Handle It for You
Too busy to manage your social media needs? Let MedNet help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact a MedNet Representative to learn more.