Social Media Marketing Pitfalls to Avoid
Many companies and medical practices are now online, with their own professional sites and social media accounts. However, the tricky part is knowing how to efficiently run them. Dedicating time and effort into making sure that your social media posts are being handled correctly is vital to your online presence.
Here are five tips for how to avoid common social media pitfalls:
- Getting tunnel vision about growing your following. Oftentimes, businesses with accounts such as Facebook or Twitter focus more on gaining followers for themselves instead of considering how they can best interact with others. Contact other professionals in your field and positively respond to their posts, engage with existing clients and post about what you can do for others.
- Not posting consistently. After initially setting up one or more social media accounts, a majority of practices go on to neglect or sporadically update them. Many medical professionals are simply too busy to update their accounts as often as they’d like. Thankfully, there are several tools, including HootSuite and SproutSocial, that allow you to schedule your posts and stagger them out as you’d like.
- Being all business, all the time. Only posting impersonal updates that are strictly about your business can come off as bland, while showing online visitors a more personal side of your company will make them want to learn more. Post photos of your staff, create fun giveaways and highlight positive customer reviews. Click here to learn how to emphasize customer interaction on your company’s Facebook wall.
MedNet Can Handle It for You
Too busy to manage your social media needs? Let MedNet help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact a MedNet Representative to learn more.