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MedNews Blog

Social Media Gives Cosmetic Surgery Industry a Lift

Written by Kayley Conti
July 13, 2012

Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike of cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles aren’t always flattering; and high-tech cameras and high-resolution screens allow consumers to see more of themselves than ever before.

According to the American Society for Aesthetic Plastic Surgery, cosmetic procedures saw an 82 percent increase between 1997 and 2011. The American Society of Plastic Surgeons reported 5 percent rise in facelifts and a 71 percent increase in chin augmentations, the two most Facebook-friendly surgeries, according to an article by Beta Beat.

Popular Procedures Influenced by Social Media and Modern Technology

Beta Beat also reported the following procedures most influenced by social media:

  • Facelift
  • Chin Augmentation
  • Botox
  • Rhinoplasty

Go Social to Reach Patients!

In addition, the amount of conversation and interactions on social media sites about these popular surgeries also plays a role. Getting involved with social media is a great way to reach patients where they’re already present—on Facebook, Twitter and Google+! Find out more about our social media solutions and contact us today to get started.


Category: Social Networking


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