SEO: Your Friend or Your Foe?
Why SEO Is Your Friend, Not Your Foe:
- Social media sharing. Social media marketing is closely connected to search engine marketing. Websites with an active Facebook, Twitter, or Google+ account not only have greater visibility on search engines, but content can be shared and seen by many other users on social media.
- Backlinks. Backlinks are important to SEO, since they are hyperlinks that point to a particular site. The quality of these links will determine your practice's ranks on a search engine. Create great content for your site, and people will want to to link to your site.
- Quality content. We've all heard the phrase "content is king," when it comes to a successful medical website. And in terms of SEO, this phrase rings especially true, since whenever you create unique, quality content for your website, search engines will pick up on it- which means patients will be responsive as well. However, remember not to recycle the same content on multiple pages, since that can create "duplicate content"- which can decrease both your search engine rankings and traffic to your site.
Need Help With Your SEO Campaign? Let MedNet help
MedNet has a dedicated Internet Marketing Services department dedicated to creating quality SEO campaigns. Contact a MedNet representative today to learn more about how SEO can benefit your practice, and increase your visibility on the Internet.