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MedNews Blog

The War on Free Clicks: Why You Should Run a Google Adwords Campaign

Written by Kayley Conti
July 30, 2012

Potential patients are using search engines, like Google, to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM).

SEM, more commonly known as pay-per-click (PPC) advertising, is a form of Internet marketing that promotes websites through paid ads on the top and side of all online search engines.

PPC ads nearly dominate search results. With engaging formats that drive high click-through rates and ROI, PPC is arguably the most effective form of advertising today!

Still not convinced? Take a look at these mind-blowing Google AdWords stats!

  • 64.6% of clicks are from PPC ads or sponsored results
  • Organic results account for only 14.8% of above-the-fold space
  • The top 3 search results take 41.1% if clicks on a page
  • In a recent study, 45.5 % of people couldn’t identify paid ads

View Word Stream infographic for more information.

Healthcare Pay-Per-Click Solution

While it’s still important to optimize your website for search engines, adding a pay-per-click (PPC) campaign can increase high-quality site traffic and increase conversion rates. Find out more about out SEM services and contact us to get started


Category: Search Engine Marketing


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