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MedNews Blog

How Online Reviews Affect Consumers' Choices

Written by Kayley Conti
June 19, 2014

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews.

According to the survey:

  • 52% of consumers are more likely to use a local business if they have positive reviews
  • 72% of consumers trust online reviews as much as personal recommendations
  • Only 15% of consumers said they hadn't used to Internet to search for local businesses

Not only are online reviews important because of their influence on consumers, but they are also essential in establishing brand awareness, reputation and visibility on the web.

What is your practice's online review strategy?

These figures suggest that getting patients involved in online reviews is essential. But, what are you doing to gain reviews from satisfied past and present patients? MedNet recommends that you set up a Google+ business page and make sure that its information accurately represents your business.

Then, verify your page and encourage patients to post reviews there. This will build up your review count, and therefore increase your visibility in search engines.

You can promote your listing through any of the channels you already use to communicate with patients. Whether by mail, word-of-mouth, email or through social networking sites like Facebook, make a practice of encouraging reviews as part of your message.

Have any questions?

Contact us with any questions regarding online patient reviews or furthering your Internet marketing strategy. We’re glad to help!

 

MedNet Can Handle It for You

Too busy to manage your practice's social media accounts? Let MedNet help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact a MedNet Representative to learn more.


Category: Customer Comments, Customer Interaction, Customer Reviews, Facebook, Google, Google+, Internet Marketing, Online Presence, Online Reviews, Search Engine Marketing, Search Engine Optimization, Social Media


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