Creating an Effective Landing Page for your Pay-Per-Click (PPC) Campaign
Take a moment to consider this: When a potential patient clicks your online ad or sponsored story, what’s the first thing they see? If it’s not a targeted, well-designed landing page, keep reading.
A landing page is a single page of copy presented to a user after he or she clicks an advertisement. Think of it as an extension of the ad, encouraging visitors to take action right then and there. An effective landing page captures leads by presenting a specific offer, a clear call to action, limited navigation, a simple contact form, and an overall defined “next step.”
Landing Pages Sell
An effective landing page sells. It’s free of clutter, providing users targeted information that clarifies what they should do next. Whether your goal is to get visitors to fill out a form, to download a coupon or to purchase your latest skincare product, creating an effective landing page increases the chances that a visitor takes action.
Top Landing Page Tips That Convert!
Your visitors were already interested enough to click your PPC ad. Now, it’s up to your landing page to convert them into leads.
Do you want a PPC campaign that generates more leads?
If you want your PPC campaign to generate more, high-quality leads for your medical practice, creating an effective landing page can help do the job.
Not sure where to start? Let MedNet’s experienced Search Engine Marketing (SEM) specialists do the work for you!
With years of experience launching and maintaining PPC campaigns and proven success in creating effective landing pages, we’ll help your practice generate leads and increase conversion rates! Contact a MedNet Representative to get started.
Category: Search Engine Marketing