5 Tips for Creating Effective PPC Ads for your Healthcare Practice
July 20th, 2012 by Kayley Conti
Pay-per-click (PPC) ads are quite possibly the most powerful and cost-effective way to send targeted and high-quality traffic to your website. By reaching patients in your area that are already searching for your procedures and conditions treated, your ads are more likely to convert visitors to patients than any other type of Internet marketing.
But it’s not as simple as that—choosing the best wording and the most persuasive calls to action are crucial in determining the success of your PPC ad campaign. Follow these tips to write copy that converts click to patients!
- Be specific: PPC campaigns should target a specific popular procedure or a promotion that your practice is running. Make sure your headline is catchy and reflects exactly what you’re targeting.
A few examples of effective headlines are:
- 30% off Dental Implants- Limited Time Offer!
- $500 off LASIK- Over 40,000 Surgeries Performed
Setting up Your Healthcare PPC Campaign
PPC ads are arguably the most effective form of advertising today. With PPC, you can achieve top placement in searches for a low cost and attract high-quality traffic! With years of experience launching and maintaining PPC campaigns and proven success in creating effective landing pages, we’ll help your practice generate leads and increase conversion rates! Contact a MedNet Representative to get started.