MedNews Blog

Moving Beyond a Brochure Web Site – How to Define a Strategy That Makes Your Visitors Take Action!

March 29, 2009

In the early days of the web many sites were created with the simple idea of establishing a presence on a new medium.  Other sites were created with the idea of generating new business or fulfilling some other business function, but little was known about how people used the web and what strategies would maximize...  read more

Using Your Blog for Maximum Benefit to Your Medical Practice

March 2, 2009

Blogs are great tools for maximizing the effectiveness of your web site. They allow you to quickly and easily add content, build up the size of your site and keep postings fresh for a low cost. Blogs are what you make of them; there is not one specific way they have to be used or...  read more

What are Blogs?

March 2, 2009

What are Blogs? Blogs are web logs that are updated on a regular basis by their author. They can contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can...  read more

Blog Plugin Technology

March 2, 2009

Plug ins and widgets are programming scripts that add functionality to a blog. By default, blog installations come with a set of standard widgets and plug ins. The standard settings are normally sufficient for a practice in order to create an effective blog. A few practices, however, expand the functionality of their blog by installing...  read more

How To Affordably and Effectively Market To Existing Patients

January 28, 2009

Existing patients are an extremely valuable group to market to and communicating with them effectively not only increases return visits, but also the likelihood that they will refer others in their network to your practice. Here are some different avenues you can explore to make the most of your existing client base.

Using Your Maintenance Agreement To Your Advantage

January 28, 2009

How often should you make revisions or modifications to your site? The answer is simple, as often as possible. Establish a schedule for yourself so that you review your site, with a critical eye, on the 15th and 30th of every month. As part of your maintenance and hosting agreement with MedNet, you are able...  read more

Low-cost marketing for your medical practice using Local SEO

July 24, 2008

The Internet is Now Used as the Primary Means of Finding Local Businesses, Including Healthcare Practices. Not too long ago, most people tended to think of the Internet as the global marketplace --  the source where people would look up information and purchase goods and services from companies that were far away from their homes....  read more

Common Misconceptions about SEM (Pay-Per-Click)

May 22, 2008

While sponsored listings in search engines have existed for 10 years now, there are still many common misconceptions that we hope to debunk in this issue of MedNews. Not only is SEM (Search Engine Marketing) the only guaranteed way to get placement in search results, it is arguably the most effective form of advertising in...  read more

Why Video Is Important to Locally Targeted Internet Marketing

April 24, 2008

The Current State of Video on the Web Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. With the launch of Universal Search from Google, which...  read more

The Golden Rules of SEO

March 25, 2008

"How do I improve my search engine optimization (SEO)?" This is without a doubt the most common question doctors present to me. Since it is so common, I thought it would be ideal to share the question and answer with everyone. The answer is quite complicated; however, I have been blessed with a reading pool...  read more

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