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Social Media "Don'ts" That Are Hurting Your Social Media Presence

August 14, 2014

We've already covered the "do's" you should employ when it comes to promoting your medical practice on social media. Here are a few "don'ts" to keep in mind when managing your social media presence. Don't "like" your own posts. This may be a given, but its a silly mistake that can give off the wrong...  read more


Social Media "Do's" That Can Help Your Online Presence

August 13, 2014

Putting your medical practice out there on social media is a great opportunity to market and engage with your followers. The online image of a medical practice can greatly help the practice's reputation. To follow are a few tips on things you should be doing with your social media! First establish a target audience, then...  read more


Tweeting Images is a Social Media Requirement

August 12, 2014

When Twitter first became a popular social media site, it did not allow users to upload photos. Now, in the ever-changing face of social media advancements, Twitter has an image generator that allows users to share photos in tweets that users can access without ever having to leave their own feed. Adding photos to tweets...  read more


What is a #Hashtag?

August 11, 2014

The "#" symbol used to be referred to as  the, "number sign" or the "pound key." Today, the "#" symbol is referred to as a "hashtag," which is a way to group your content by searchable relevant key words. For example, an article on blepharoplasty that is linked to in your Facebook status, or in...  read more


Engaging Patients on Social Media

August 8, 2014

Social media marketing has become a critical tactic in successful business marketing. All different types of businesses communicate with their clients through social media, which makes it even more important for medical practices to get involved. It is important for medical practices to create social media accounts and engage in meaningful interactions with existing and...  read more


Blogging Mistakes to Avoid

August 7, 2014

Starting a blog can be an intimidating process. What type of content should you be putting into your blogs? What type of tone should the blog take on? The key to blog writing is to always keep your target audience in mind, and use interesting original visuals to support the information you are providing. Here's...  read more


How to Get More Followers on Twitter

August 6, 2014

When it comes to social media marketing, Twitter might be the most important platform for businesses. The goal of Twitter is to establish and engage in meaningful interactions with existing and potential clients. However, there are some tricks to getting more followers on Twitter that may not be so obvious. To follow are a few...  read more


Top Five Myths About SEO Tactics

August 5, 2014

Search engine optimization (SEO) is a vital aspect of developing and managing your online brand. How to properly optimize your search engine results can be a tricky process, and mistakes can have lasting negative effects on your online image. Many business owners believe the many myths about SEO and its importance. To follow are the...  read more


Should Your Practice Start Using Pinterest This Summer?

August 4, 2014

There's no doubt that social media plays an integral role in our society today. For doctors, social media can be especially effective in reaching both new and potential patients. While you may have implemented popular social media sites like Facebook and Twitter, into your marketing plan, the summer is the perfect time to try something...  read more


Google Update Sends Local Search Results Flying

August 1, 2014

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did...  read more


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