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Content and Your Medical Practice

April 4, 2014

Each year, the practice of using social media marketing changes and evolves. Still, the main purpose of social media always remains the same: to be social and proactive in promoting your name and your medical business. This means sharing relevant information with others, as well as relying on your existing patient base to help spread...  read more


Learn How to Use Twitter's Newly Launched Photo Collage Feature

April 3, 2014

This week, Twitter launched a helpful new feature in its photo posting options. Now, users can post a collage of up to four photos in one tweet — which can be a useful visual tool when you have to cram insightful information about your practice into a 140 character-length tweet. Previously, Twitter only allowed users...  read more


Social Media Marketing Pitfalls to Avoid

March 28, 2014

Many companies and medical practices are now online, with their own professional sites and social media accounts. However, the tricky part is knowing how to efficiently run them. Dedicating time and effort into making sure that your social media posts are being handled correctly is vital to your online presence. Here are five tips for...  read more


Will a Separate Mobile Site Benefit Your Practice?

March 28, 2014

With the rise of smartphones and tablets having a mobile website is no longer an option, it is essential. There is some debate as to whether having a mobile website that is separate from a desktop website is beneficial. When it comes to the creation of mobile websites, less is more. Instead of having two...  read more


5 Need-to-Know Guidelines for Running Your Social Media Accounts

March 21, 2014

Most businesses set have set up at least one social media account dedicated specifically to their company, however, many of these accounts end up being neglected or mishandled. Take control of your practice’s online presence and keep your social media accounts running smoothly by following the below five guidelines: Assign a specific employee to run...  read more


Go Local: Reaching Patients Close to Home

March 20, 2014

Today, online social media marketing is essential for small businesses, especially small medical practices. However, social media trends are constantly changing and evolving, so you have countless options that will help  your business grow locally. Here are some things to consider, when you begin to market your medical practice among a local audience: Consider different...  read more


Millennials and Healthcare: How to Reach Them

March 17, 2014

Twenty-something year old adults ("millennials") can be a tough crowd to reach. They were raised with the Internet, and are now totally dependent on technology for their daily needs, including finding a doctor for themselves or their family. Unlike previous generations, who relied on either a phone book or word-of-mouth to find a doctor, millennial...  read more


Twitter Tips: More Social Media Security Suggestions

March 17, 2014

Last week, I highlighted several tips for protecting your Twitter account from hackers. Along with stealing personal information and compromising your company’s data, hackers can pose a threat to your brand’s reputation if they post offensive or spam-filled tweets during the time that they hijack your account. While you may think that hackers mostly target...  read more


Top Reasons to Have a Blog for Your Practice

March 14, 2014

Today, millions of people keep a personal or professional blog. Furthermore, blogging has become highly important for businesses and medical practices of all sizes. However, many doctors are still unsure of how exactly their practice will benefit from having a blog. Let's take a closer look at some of the top reasons your medical practice...  read more


List It: Manage Your Local Business Presence

March 14, 2014

If you've ever done a Google search for a business in your area, you've likely noticed that search results show both the local map on the right side, and local listings, such as Google Places. These local listings are now considered an important marketing tool for a medical practice of any kind. Like a medical...  read more


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