MedNews Blog

Is Your Practice a Social Media Customer Service Failure?

October 15, 2016
social media

What do you do when a patient posts something on your practice’s Facebook page? More importantly, what does your practice do when a patient posts something negative on your Facebook page, or on any other social media platform? If you’re like 92.5 percent of U.S. companies, your responses merit a failing grade. Those numbers come...  read more

The Good, the Bad, and the Ugly — Handling Online Reviews

September 15, 2016
online reviews

Remember when the job of “reviewer” was something you had to be paid to do? Take someone like Gene Shalit, who reviewed movies for the Today Show. Or the restaurant guy or gal in every big city newspaper whose job it was to go from restaurant to restaurant and review them…in the paper. Radio stations...  read more

Ways to Make Sure Your Instagram Engagement is Strong

August 15, 2016

  While we don’t manage the Instagram accounts for our MedNet clients, we know that many of you have an account for your practice. You may have heard news earlier this summer that Instagram engagement was down as much as one third from 2014 to 2015. While that can be bad news for many Instagram...  read more

Why A Cheap Website Hosting Provider May Be Costly in the End

July 15, 2016
web hosting

It’s always tempting to make price the ultimate consideration. After all, as Ben Franklin said, “A penny saved is a penny earned.” But when it comes to web hosting, making your decision based on the price alone could actually be very costly for your practice. Here are a few reasons why. Don’t get stuck in...  read more

More Changes for Google Local Ads

June 15, 2016
Google Ads

Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results...  read more

The Need to Do Social Media Right, or Leave It Alone

May 15, 2016
social media

As a practice/small business owner you’ve heard it — you have to be on Facebook and possibly other social media platforms. We’ve told you that. After all, your patients will engage with your practice in ways they never would when in your office. If they had a bad experience, they are much more likely to...  read more

To Pinterest or Not to Pinterest, That Is the Question

April 15, 2016

When Pinterest started out, no one knew quite what to make of it. It seemed to be a random place where people could pin stuff they liked on the Internet. That was then. Now Pinterest is big, and your practice should be on it. Here are a few reasons why. Lots of customers and potential...  read more

We’ll Make Sure You Don’t Make These Pay-Per-Click Mistakes

By admin
March 15, 2016

While most small business owners may have a hard time really grasping how Google pay-per-click auctions exactly work, they understand that pay-per-click advertising only charges your business when your ad is actually clicked on. Pay-per-click (PPC) advertising is a fast way to draw more potential customers to your website. And you only pay when someone...  read more

Live Streaming from Your Practice with Facebook Live

By admin
February 15, 2016
Upload: February 18, 2016

Do you want your practice to have its own little broadcasting option? Maybe a patient wants to give a live testimonial before they leave the office, rather than coming back at some later time. Maybe you want to show off a new piece of equipment. Maybe you have a new reception area. Now, thanks to...  read more

Different Ways to Boost Your Facebook Interaction with Customers

By admin
January 30, 2016
Facebook engagement

Running a practice has never been easy, but the ever-increasing use of social media for businesses has added an additional area that needs to be on your active radar. Facebook recently touted that it now has over 50 million small business pages. To celebrate that milepost, Facebook released a bunch of new tools to help...  read more

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