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Keeping Up With Facebook's Recent Changes

February 20, 2015
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The world of Facebook is ever evolving, and this year is no exception. Beginning in 2015, Facebook is rolling out a new policy with regard to how businesses promote on their platform. Here is what you need to know about these changes and how they can affect your medical practice. Changes to Facebook in 2015...  read more


Tips for Creating Relevant Facebook Ads

February 19, 2015
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Facebook has recently begun rolling out a new feature to help you make the most out of your Facebook ads. Starting this week, they began showing a “relevance score” to marketers, a calculation based on both the positive and negative feedback they believe an ad will receive from its targeted audience. These scores range from...  read more


SEO: A Long Term Process, Not a Quick Fix

February 17, 2015
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Search engine optimization (SEO) is often mistaken as a quick fix method. Most business owners do not understand how SEO works, they just want their website to show up in the number one spot on Google, and they want it to happen overnight. SEO is a long-term approach that requires a solid starting foundation with...  read more


A Beginner's Guide To Medical Blogging

February 11, 2015
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Blogging can be intimidating to beginners, but it doesn't have to be. With a bit of practice and experimentation, many physicians find blog writing to be a refreshing creative outlet as well as a valuable tool to help connect with new and existing patients. Here is a guide to getting started: Tips For New Bloggers...  read more


An Introduction To Google Analytics

February 6, 2015
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For many, installing and even managing a Google Analytics account can seem like a daunting task. It is easy to get lost in all the charts, data and terminology, especially if you have no idea what it is you need to be looking at. Here are some important words to know to help you better...  read more


Common Social Media Mistakes and How to Avoid Them

February 3, 2015
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The world of social media can sometimes be difficult to navigate, whether you’re a seasoned pro or someone who has just signed up for their first Facebook account. It can be especially tough to manage social media pages for your business, where any mistakes may have an impact on your reputation. To help you make...  read more


Why You Must Make Mobile SEO A Priority

January 29, 2015
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With 2015 already well under way, its no surprise that search engine optimization is a top marketing practice used by both professionals and small business owners. In a study by the National Retail Federation, search marketing -- including SEO -- was the most effective source for obtaining new customers in 2014. According to researchers, SEO...  read more


The Key to Succeed in Local SEO

January 23, 2015
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A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice...  read more


Is Social Media Part of Your Marketing Plan in 2015?

January 21, 2015
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Salesforce recently released their annual State of Marketing report, in which they surveyed over 5,000 marketers with the goal of understanding their marketing priorities in 2015. What they discovered is that 70% of marketers plan on increasing their social media advertising and marketing spending this year, making social media the top area for marketing spending...  read more


Why You Should Convert to a Facebook Business Page

January 15, 2015
Upload: January 15, 2015

Converting your personal Facebook profile to a professional business page requires a few easy steps, but it's entirely necessary. When it comes to physicians and their medical practices, their online presence should be kept professional. If you have a successful personal profile, it's recommended to convert the page rather than starting new. Converting the page...  read more


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