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HIPAA's Social Media Compliance and Your Practice

June 26, 2014

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance...  read more


The Importance of Timing in Social Media

June 25, 2014

The “when” of social media plays just as important a role as the “what” and “how”. If you’re actively posting on social media but aren’t getting as many shares and mentions as you’d like, take a look at the tips below. Clément Delangue wrote about the 4 Tips for Getting More Company Mentions on Social...  read more


Social Media Gives Cosmetic Surgery Industry a Lift

June 24, 2014

Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike in cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles...  read more


Shareable Pinterest Board: Tips for Treating Summer Ailments

June 23, 2014

Does your practice have a Pinterest account? If it does, then you already know that it's a great way to drive traffic to your site while also interacting with other users on a unique social media platform. Pinning and compiling images that include links to relevant, interesting and helpful information, then sharing your board on...  read more


Social Media Guidelines for Your Medical Practice

June 19, 2014

As a member of the medical community looking to establish a search engine optimization (SEO) presence, it is possible to make social media mistakes. You may not be sure about the right way to update and run your social media accounts, or how to properly communicate with patients online. To offer physicians some guidance in...  read more


How Online Reviews Affect Consumers' Choices

June 19, 2014

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal...  read more


What Can Press Releases Do for You?

June 19, 2014

Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have...  read more


Best Practices for Facebook Promoted Posts

June 19, 2014

Facebook's promoted posts option gives your practice's page admins a simple way to reach more users. Promoted posts, available to accounts with at least 400 likes, are more likely to be seen by those who like your page, as well as their Facebook friends. You can promote a status, photo, video, offer or question posted...  read more


Social Media Skills Becoming Increasingly Valuable

June 13, 2014

Is your practice dedicating enough time to its online presence on social media sites such as Twitter, Facebook and Google+? More and more companies, brands and practices are learning the importance of having frequently updated, relevant and well-monitored social media accounts. Posting at least once a week will help to establish your practice’s online presence,...  read more


New Facebook Features 'Listens In' to Your Likes

June 12, 2014

A new Facebook audio recognition feature that’s been quietly rolled out has the ability to identify the music or TV show that users are watching, and automatically tag it in a post. How It Works Let’s say you’re watching the latest Game of Thrones episode or listening to your favorite song on the radio. If...  read more


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