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MedNews Blog

How Social Media Can Be Used Effectively for Your Practice

September 8, 2014

Today, popular social media websites, such as Facebook, Google+, or Twitter,  are considered an extremely important part of any online marketing plan. However, when it comes to social media, it is more important to choose a social media site which works effectively for your practice, rather than establishing a social media site just for the...  read more


Turning Website Viewers into Patients

September 5, 2014

Sometimes medical practices don't understand why they can see a reported increase in traffic to their website without an increase in their patient-base. There are many reasons why individuals visiting medical practice websites leave the page and move on to something else, but sometimes it's as simple as poor design. The face of the internet...  read more


Why Pay-Per-Click Advertising is Right for Your Medical Practice

September 4, 2014

Pay-per-click (PPC) is a form of internet advertising where rather than, "you get what you pay for," you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website...  read more


Tips for Avoiding HIPAA Violations on Social Media

September 3, 2014

Social media certainly has its advantages for medical practices when it comes to branding and marketing yourself to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance, it's easy for medical professionals to make small mistakes with big consequences over the internet. The U.S. Department...  read more


5 Signs You're Commiting Social Media Self-Sabotage

September 2, 2014

Social media may be the only form of free advertisement to ever exist. It's an excellent platform for business owners and medical professionals to promote their practices, establish relationships with their existing and potential patients and to establish an expert social media presence in their given field. However, with little-to-no official regulation, it's easy to...  read more


Will Twitter Benefit Your Medical Practice?

August 29, 2014

Today, both small and large medical practices alike are turning to social media websites to get the word out their about their practice. Twitter, a microblogging website, remains one of the most popular options for engaging new patients- and keeping up with existing patients! Twitter is a great way of promoting what a practice has...  read more


Elements of a Valuable Blog Article

August 27, 2014

Blog writing is not just a stream of consciousness, especially when it comes to a medical practice. Concise, original blogs can help drive your SEO value through content marketing. To follow is a recipe for valuable blog writing. Always write original content. It goes without saying that plagiarism is a punishable offense, but the most...  read more


The Relationship Between Website Architecture and SEO

August 26, 2014

Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper Web design, SEO cannot reach its maximum potential. In fact, a truly SEO-friendly website starts at the route of design. To follow are some key points illustrating how Web design and SEO are closely related, and how you can help...  read more


Surprising Tips for Navigating Twitter

August 25, 2014

Social media experts everywhere have different opinions about how often business should tweet for optimal social media marketing results. However, one thing social media experts agree upon is to not spam your followers, however, on Twitter spamming your followers is nearly impossible unless you are scheduling tweets to post every second of the day. The...  read more


Developing a Social Media Checklist

August 22, 2014

Today, it is essential for doctors and medical practices to implement social media into their marketing practices. It's fairly easy to recognize the importance and value of social media for doctors- after all, millions of people used social media websites to not only find information about doctors, but to also share their personal experiences with...  read more


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