MedNews Blog

Tips To Becoming A Board-Certified Blogger

November 14, 2014

It's not secret that blogs are a powerful marketing tool, particularly in the medical field. Not only do they help to increase visibility, they also establish the author as a trusted source of information. While blogging may be the last task on the mind of a busy physician, the fool-proof tips prove that creating a...  read more

What Does Your Medical Practice Do To Improve Health Literacy?

November 13, 2014

The language used by healthcare professionals is often difficult for the average person to understand. According the National Center for Education Statistics (NCES), only ten percent of adults have the skills needed to use health care information provided at health care facilities, retail outlets and the media. This means that diagnoses and treatment instructions are not...  read more

Three Ways Twitter Can Make You A Better Doctor

November 10, 2014
Upload: November 10, 2014

Many healthcare providers are weary of engaging with social media. However, when it comes to social media marketing for your medical practice, Twitter can influence your practice's brand. By increasing your online presence, existing and potential patients will perceive you as a better doctor. To follow are three ways Twitter can positively influence your brand....  read more

Reasons to Invest in Medical Marketing

November 7, 2014

Doctors often rely on word-of-mouth, insurance and hospital affiliations for patient recommendations. However, the stakes are high among healthcare providers to acquire new patients. Private practices can benefit greatly from investing in a medical marketing campaign. Online marketing for medical practices can greatly increase the amount of new patients you're treating each day. To follow...  read more

Google News: Penguin 3.0 Still in Progress

November 5, 2014

Several weeks ago, Google rolled out an updated version of its Penguin algorithm, dubbed Penguin 3.0. As with previous iterations, this latest edition also aims to demote the rankings of websites with poor-quality backlinks. Unlike the Panda update, which tends to be regional, Penguin is a worldwide update and is still in progress nearly one...  read more

Three Ways to Limit Duplicate Content on Your Website

November 3, 2014
Upload: November 3, 2014

Producing original, creative and informative content on a constant basis for a medical practice website can be a time-consuming task. Some website managers fall into habits where they recycle old content and re-purpose it to fulfill the need for a new blog post or page. This practice is referred to as "duplicate content," and it...  read more

MedNet Improves Graphics to Support Hi-Res Mobile Devices

October 27, 2014

This week MedNet Technologies released new graphics to support higher resolution mobile devices for mobile-friendly sites. In addition to the new graphics, our client's sites have been re-coded and improved to display more correctly on smartphones and tablets. Having a mobile-friendly site is essential for effective online marketing and for reaching your target audience. To...  read more

Four Reasons to Add Google+ to Your Social Media Plan

October 24, 2014

Now more than ever, social media plays an important role in marketing. As a result, many doctors and medical practices have an active presence on established websites like Twitter or Facebook. Another social media site you may wish to consider adding to your practice's social-media plan is Google+, which is rapidly growing in popularity. Four...  read more

How to Generate Blog Topics for Your Medical Practice

October 22, 2014

When it comes to blogging for your medical practice, generating relevant blog topics may prove difficult from time to time. It's always important to write for your audience. Here are a few tips for generating blog topics. Keywords Use Google Adwords, or keyword generating websites to see what people are searching for online. Websites like...  read more

SEO: Your Friend or Your Foe?

October 20, 2014
Upload: October 17, 2014

Part of the reason many people now view SEO as a foe, not a friend, are black hat search engine tactics. "Black Hat" SEO refers to websites that obtain higher visibility in search engine rankings practice through means which violate that search engine's terms of use. Search engine giant Google has policies against directing users...  read more

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