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MedNews Blog

Three Ways Web Users Form Search Queries

December 10, 2014
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Search engine optimization is a critical part of driving traffic to your medical practice website. Having an effectively optimized page means understanding the way web users enter search queries into search engines. There are three main categories searches fall into, informational, transactional and navigational. To follow is a look into each type of search and...  read more


Realistic Expectations of SEO

December 8, 2014
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Search Engine Optimization (SEO), is a process where experts use a variety of methods to increase traffic to a specific website by driving up the site's rank on a search engine results page. There is no quick fix to SEO, and often website owners focus on ranking number one, however, there are many ways to...  read more


How to Avoid Hiccups with HIPAA on Social Media

December 5, 2014
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The world of HIPAA violations as they pertain to social media is pretty murky. Over the years, we’ve seen multiple instances of medical personnel being slammed with heavy fines, as well as suffering other harsh penalties. It’s important to remember that while social media is an incredibly valuable tool for marketing and promotion, it can...  read more


Using Twitter to Increase Followers and Market Your Medical Practice

December 3, 2014
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In a previous blog entry, we highlighted why Twitter is a great social media tool for doctors and medical professionals. Now that you've signed up on Twitter and have a handful of followers (mostly friends and acquaintances), where do you go from there? How do you increase your followers, outreach and raise marketing potential? #Hashtags...  read more


Should My Medical Practice Advertise with Groupon™?

December 2, 2014
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The popular deal-of-the day website, Groupon boasts 17.03 million unique visitors monthly in North America, according to Statista, the worlds largest Statistic's Portal. Groupon offers discounts specific to a user's locale, ranging from deals on local restaurants and spas, to exercise classes, to foreign vacations. New to the concept, medical practice deals are now making up...  read more


Blog Topics That Get Patients Interested in Your Medical Practice

November 26, 2014
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Blogging has many benefits for medical practice websites. Blogging can help improve a site's rank on search engines (SEO) by forcing search engines to re-index the website on a regular basis every time new content is added to the page. Medical blogging can also help improve health care literacy among patients because blogs are often...  read more


Blog Writing for SEO: A How To Guide

November 24, 2014
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The trick to writing for search engine optimization, SEO is to use as many keywords in your content as possible. Blogging for SEO means writing your content in the most searchable way. However, content too heavily saturated with keywords becomes suspicious to readers and search engines. There's a fine line between good use of SEO keywords,...  read more


Your Web Presence Affects Your Online Reviews

November 21, 2014
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A recently released survey produced by Software Advice™ found that patients are referencing online reviews when selecting healthcare providers. This trend is on the rise, and illustrates how important it is for medical practices to establish a positive online presence. The survey noted that from 2013 to 2014, the number of patients using online reviews...  read more


How To Write Good Content for Medical Practice Websites

November 19, 2014
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When writing content for your medical practice website, you're writing for more than just your patients— you're writing for search engines. It's important to understand the characteristics of web readers, as well as what to write that will grab a search engine's attention. If you write content for the web the same as you would...  read more


Three Tools For Increasing Online Visibility For Your Medical Practice Website

November 17, 2014
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A physician can have the best medical practice website on the World Wide Web, but if it isn't properly marketed, web users will never see it. There are some measures a medical practice can take in order to increase their website's online visibility, such as search engine optimization (SEO), search engine marketing (SEM) through pay-per-click...  read more


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