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MedNews Blog

Why your Practice Needs to be on Google+

Written by Kayley Conti
February 7, 2012

Many people refer to Google+ as “Google’s solution to Facebook.” Essentially, Google+ is a social networking platform that allows individuals, brands and businesses to connect with friends, professionals and consumers. The site allows you and your business to share updates, links and photos.

A Google+ Page, similar to a Facebook Page, is a great way for businesses and brands to reach consumers directly.

Take a look at this video to learn more about Google+ Pages:

How do Google’s new search results encourage interaction with Google+ Pages?

Google recently announced the launch of “Search, plus Your World (SPYW),” which aims to personalize search results. Now, in addition to search results they would have already received, users will be presented with more meaningful results that include relevant Google+ profiles, pages and posts.

Personal results will include:

• Google+ brand pages relevant to your search
• Public Google+ posts and photos relevant to your search
• Private Google+ posts and relevant to your search

What does this mean for my practice’s online presence?

Google’s new search results suggest that your Google+ Page will be more likely to show up in search results over any other social networking platform.

Unlike Facebook, Google+ organizes your contacts into groups called “circles.” The more influential circles you’re included in, the more content you post and the more other people post about you, the better your chances of getting placed in Google search results.

View this video to learn more about SPYW:

How can I use Google+ to enhance my practice’s online visibility?

Similar to enhancing the SEO of your website, you can also improve the visibility of your Google+ profile. It’s essential to take steps towards increasing the chances of placement in related searches!

First, it is important to be active on Google+. Add friends, professionals, brands and patients to your circles.

Having people and pages in your circles is a great start, but means nothing if you’re not generating conversation and inspiring others to share your posts. So how do you get people and pages involved with your posts?

• Share original, keyword-rich content to your circles. A great way to do so is by incorporating a blog to your website and regularly sharing posts on your social networks, including Google+. For more information about blogs, visit our website.
• Make sure post content is relevant and interesting to those following you AND those you want to reach.
• Engage in conversation with potential patients. Ask them questions and respond to any concerns.

Being proactive on Google+ can only help your page’s visibility, and by doing so, you’ll also have the opportunity to develop relationships with potential patients!

Stay ahead of the curve!

We suggest getting your practice on Google+ now! Start building your page, posting regularly and increasing the number of circles you’re in to secure your spot in personalized search results.
For more information about Google+ and Social Networking, visit our website.

Need help setting up your Google+ page? Contact a MedNet Representative. We’d be glad to help!


Category: Newsletter


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