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MedNews Blog

Social Media Strategies: Growing Your Facebook Fan Base

Written by Joe Walsh
March 25, 2013

In today’s world, social media is one of the most important tools for promoting your practice, winning new patients and driving profitable patient action. A crucial component of any online marketing strategy, doctors often wonder what they can do to maximize their social media impact. The first step – unsurprisingly – is growing their fan base. Of course, getting more Facebook likes requires strategy. Read on to learn a few of our favorite tips!

Here is our list of the Top 5 Tactics for Getting More Facebook Likes:

  1. Spread the word. The only way patients will know you’re on Facebook is if you tell them! Be sure to add your social media links to your email signature, letterhead and other office literature. Also, think about adding a flyer to your waiting room or sending out an email blast.
  2. Invest in a social media station. You don’t have to buy an expensive computer kiosk to get more Facebook likes in your waiting room – a simple tablet will suffice. When patients arrive for their appointment, hand them a tablet open to Facebook and ask them to “like” your Page if they’re interested. This way, patients don't have to remember to visit your Page once they get home.
  3. Start your first ad campaign. Facebook advertising is a great way to supercharge your Facebook efforts. Helping you zero in on the most “valuable” likes possible, Facebook allows you to limit your audience by location, age, gender and interests. Of course, managing a Facebook ad campaign takes time and know-how. If you’re looking to "leave it to the experts," think about subscribing to a medical social media marketing service.

Medical Social Media Marketing

At MedNet, we offer a variety of services to help you launch and manage your Facebook Page, along with Twitter and Google+. Additionally, we’ll create your highly-targeted Facebook Ad Campaign. Contact us to get started!


Category: Newsletter


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