Social Media Ad Budgets Increasing in 2013
Social Media Marketing has two sides. There’s the “free” end, which involves staying active on Facebook, Twitter and Google+, posting targeted content and having a meaningful dialogue with your followers and patients. All that these efforts cost is your time and knowledge. Then, there’s the “paid” side – particularly, Social Media ads. A powerful opportunity to reach new patients, many are projecting that social ad spending is going to jump this coming year!
Popular blog, Marketing Land, recently featured this topic, explaining that, “According to a new report from the Nielsen-owned company, Vizu, 64 percent of online marketers say their budgets for paid social advertising is increasing this year.”
So, what does this mean for your practice? One thing: Social Media is no longer a spectator sport! If your practice isn’t staying competitive on Facebook, Twitter and Google+, your new client list might not grow as fast as you would like! Make sure you’re “staying in the conversation” and exploring all your Social Media advertising options.
Let MedNet Help!
Not sure where to get started? MedNet offers several packages for managing your Social Media Presence and using your advertising dollars most effectively. Contact a representative and get your Social Media efforts rolling today!