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Reversing the Facebook Profile to Page Migration

Written by MedNet staff
May 17, 2011

In late March, Facebook introduced a migration tool to allow individuals and businesses to convert their profiles into pages. They promoted this feature by stating that it would offer businesses increased presence since Facebook users could simply "like" their page once it was migrated. Unfortunately, it would appear there have been some obstacles that have left some users unhappy.

Problems with Facebook's Profile to Page Migration

While Facebook did caution users that not all data from a Facebook profile would transfer to the page, many users were surprised to discover the following after migrating:

  • Only the profile photo gets transferred to the page
  • Any wall posts and message history are lost permanently
  • As soon as the migration is complete, the custom Facebook URL (that allows you to incorporate your username) is once again open for the general public to take
  • Effectively, everything that was on the old profile page will be wiped away for good once the migration is complete with no option to restore it
  • Once you've got your page setup, if you'd like to have a profile as well, it is necessary to create a new account. This is problematic since Facebook does not allow users to use any of the same email accounts or networks that they applied to their former accounts

The above are just the problems relevant to businesses looking to take advantage of the migration feature. Individuals that opted to try it out as well have complained of even greater inconveniences.

Facebook's Solution to the Migration Problems

After only one week live, this feature was temporarily disabled by Facebook. Facebook has since provided users with the opportunity to 'appeal' their migration. A request can be submitted to have the transfer to a business page reversed. They are stating that this service is offered only to those that 'accidentally' transfered their personal profiles. They also note that they reserve the right to reject any appeals not deemed appropriate.


Category: Newsletter


5 Responses to “Reversing the Facebook Profile to Page Migration”

  1. robert kowal says:

    I can attest that there are major problems with the migration. The loss of the posts and photos isn't that big a deal. Photos can be re-uploaded, and wall posts are old a day later anyway.

    The real issue is that there are major issues in the backend of the Facebook architecture as it pertains to advertising and apps. Since our migration our login takes us directly to our AD account page and not to our homepage. Getting TO the Homepage from there is not easy to do as there are no direct links from this page.

    Furthermore, basic 3rd party apps like Twitter and Flickr are not functioning at all. Ads, Twitter, Flickr and other apps are the cornerstone of a proper Facebook business page.

    Numerous appeals to our Facebook Ad rep (over the past 3 weeks) got me, at first shuffled to another rep and then met with the following reply to my plea for help:

    --------------------------------------------------------------

    "While we regret the fact that you’re having trouble, our team is not equipped to offer or provide technical support of any kind, nor do we have access to those resources. Please note that we are a sales team that works exclusively with clients spending a minimum of $10k or more per month and we’re you able to meet that requirement, we are authorized to operate in the advertising and marketing space only.

    Given our limited resources for servicing any existing issues, we can refer you to these following links:
    http://developers.facebook.com/
    http://www.facebook.com/help
    http://forum.developers.facebook.net/

    Regards,

    XXXX"
    -------------------------------
    Please note that we HAVE spent more than 20k on Facebook ads in the past few years, which is more than we have spent on advertising ANYWHERE else. Such a callous disregard for the legitimate business needs of PAYING CUSTOMERS is quite simply not within the acceptable range of conduct for American businesses. I was SHOCKED and very sad. Needless to say, we will be taking our "small" business elsewhere, and I will be spreading the word of Facebook's lack of regard for its advertisers far and wide.

  2. @robert - sorry to hear about the problems you had with your Facebook migration. Both Google and Facebook have major customer service issues that aren't paralleled in the offline world. If you were to spend over 20k with a typical vendor they would be more than willing to help you out while Google and Facebook point you to a 'help' document and walk away.

    Frustrating to say the very least!

  3. Tony G says:

    I have migrated 2800 friends from a facebook profile to a business fan page. Now it seems as if those 2800 are gone. The followers count tells me that those 2800 are still there adding a total of 4200, but my activity graph shows that they are gone. I believe that the migration is not working properly because I also experienced a problem in designating administrators. I had to ask the person to “dislike” and “like” the page again for the system to allow me to make him administrator. Also, the page is really hard to find on the FB Search, and it went down to page 6 in Google search, when it used to display at the 1st page. Any suggestions? Please don't reply saying that I should inform facebook service... been there, done that, got the t-shirt… we are too many for them to care… after all, it’s free.

  4. @Tony G - I wish I had a solution for you but unfortunately I don't. Have you tried sending a FB message to all of your followers? If you sent out a compelling offer that was trackable and didn't experience success, then you can confirm your theory that the followers didn't move over properly. As far as Google rankings, those could have dropped as a result of many links pointing to the old URL and not so many to the new one.

    Best of luck!

  5. I get the feeling that Facebook are rushing stuff through (and this is such a case) of 'products' that are as similar (and sometimes different) to the oncoming attack of Google +.

    Some aren't ready but you can hear the panic from here at Facebook Towers.

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