Google Crisis Response: A Search Engine Focused on Different Results
Typically when we discuss Google, it is with SEO and SEM in mind. However, this search engine has been taking steps to look at the bigger picture. As a result, we felt it appropriate to draw some attention to a unique, charitable project pioneered by the internet giant.
Google Implements a Crisis Response Initiative
As there have been a number of large-scale natural disasters in recent history, Google made the decision to help in a way that only they know how. In order to facilitate communication and information sharing after a crisis, they put a response team in place full-time. The goal of this team is to ensure real-time information is made available as soon as a situation occurs.
The earthquake that hit Japan in March gave Google their first opportunity to put their full-time team to use. They managed to play a positive role - working with their "People Finder" tool to help individuals post their locations so family and friends could locate them. Live satellite images, citizen videos and regular news updates were also provided under this initiative.
Google intends to keep working on the development of new technology that will provide even greater benefits in the wake of a natural disaster.
The Span of Google's Influence
While this story may not help you enhance your online marketing strategy, it demonstrates how a company that so greatly influences how we operate online also has the power to be influential for the greater good.