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MedNews Blog

Top 4 Reasons to Optimize Your Website for Mobile

Written by Stefanie Baum
September 12, 2014

The internet is everywhere. We have access to the internet in the workplace, at home, on trains and even airplanes. Now, if you're not carrying a smartphone, you're the exception to the rule. Websites were originally designed to fit the dimensions of a desk top computer monitor, but now developers have had to find a way to shrink them down to fit into our handheld devices. If your medical practice website hasn't been optimized for mobile—the hard truth is— you're costing yourself clients.

Here are 4 reasons why having a website with mobile compatibility is essential.

  1. Mobile users are accessing the internet with urgency. Desktop users approach the internet at a more relaxed pace, literally "surfing" the web. On the other hand, on-the-go mobile users are accessing the internet through their mobile devices in a pinch. Mobile users are looking for fast bits of important information, like your medical practice location or phone number. They want your page to load quickly after a quick Google search. When a mobile user is directed to a page that says, "continue to mobile version," they aren't likely to continue on to the page. This is why mobile-compatible sites  or reactionary sites are so important.
  2. One-quarter of all world-wide web searches are happening on-the-go. With that in mind, mobile sites are arguably more important than desktop sites because mobile sites are receiving the most traffic daily. Because users are making more searches through handheld devices, having a mobile site is critical to your medical practice's Search Engine Optimization (SEO) efforts. Without a mobile site, your page is likely to rank lower in search engine results.
  3. Mobile sites build trust. This may sound crazy, but it is true. Users who can't access a business' website from their smartphones or tablets are likely to think that they're not reputable. By having a high functioning, mobile-compatible website, traffickers are likely to turn into patients based on accessibility.
  4. Mobile sites keep visitors from "bouncing." The "bounce" rate is marketing term for users who give up on a website because it's too difficult or inconvenient to navigate. For example, if your website require flash plug-ins, add-ons, etc., users are likely to move on to something else. Having a mobile site professionally optimized is essential. Users are likely to "bounce" off of a mobile site that requires zooming to read content.

MedNet Can Handle It For You!

Interested in professionally optimizing your website for mobile compatibility? Let MedNet help! We offer a variety of design packages and options. For help finding the best option for your medical practice, Contact a MedNet Representative to learn more.


Category: MedNet Sites, MedNet Technologies, Mobile Marketing, Mobile Sites


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