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MedNews Blog

5 Reasons for your Practice to Consider a Website Redesign

Written by Kayley Conti
January 24, 2012

Technology and the Internet change at lightning speed. With these advances come frequent changes in the way we build and design websites. Is your website up to par with the latest technology? Here are 5 reasons your practice might want to consider a website redesign:

1) Your website does not take advantage of new coding techniques.

Each year, web standards change drastically, and techniques to build websites become more advanced in order to comply those standards. New techniques available allow us to not only enhance the attractiveness of your website, but also enhance your site’s Search Engine Optimization (SEO).

2) Your website is not suitable for the current most popular screen size and resolution.

The rapid advancement of technology in recent years goes hand-in-hand with the evolution of your website. A few short years ago, most computer monitors were smaller and screen resolutions were much lower. Sites had to conform to those restrictions.

As screen resolutions of desktop and laptop computers keep growing, the options we have to design and create content for your website also grows. A bigger screen and higher resolutions allow us more room for content-rich information “above the fold.”

3) Your site isn’t mobile-friendly.

In addition to the growing screen size and resolution, another important advancement is the growth of the mobile web via smartphones and tablets over the past year. According to media research firm, Nielson, there are over 83 million mobile web users in the U.S., 25% of which are expected to access the web from their device at least once a day. Further, research firm, IDC, is predicting that more people will access the web from mobile devices than computers by the year 2015.

Modern coding techniques allow us to make web pages adaptable on every mobile device. Getting yourself a new website redesign might be a great idea if you want to increase the accessibility of your site to the millions of mobile viewers.

Based on data published by technology performance company, Compuware:
• 46% of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and 57% are unlikely to recommend the site.
• 34% said they’d likely visit a competitor’s mobile website instead.

4) The look and feel of your website is outdated.

Just as we feel the need to revamp our wardrobe or to drive the latest car, a similar attitude should also apply to our websites. Your website says a lot about you and your practice. As a medical professional, you want to be seen as cutting-edge and up-to-date with the latest technologies and treatments. If your website does not match up with the image you want to portray, a potential patient surfing the web may decide to contact a different practice with a more updated site.

5) Your site wasn’t built with a specific goal in mind.

When websites first became a necessary marketing tool for businesses, they served merely as an online brochure. Years ago, your typical website was strictly informative, with no set goal to accomplish. Now, the first question we ask our clients is what goal they want to accomplish by redesigning their website. Whether your goal is to generate leads, to increase blog subscribers or to provide downloadable new patient information forms, we now can design your website to accomplish your practice's goals.

A website is one of the most important marketing tools for your practice. A new website can pay for itself!

As specialists in healthcare website development, we encourage you to contact us today and learn more about the services we offer. Together, we can work toward improving your site, with the ultimate goal of increasing your web presence and your visibility.


Category: Internet Marketing, Website Design


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