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MedNews Blog

More Seniors Turn to the Internet for Information

Written by Kayley Conti
July 5, 2012


Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider!

Pew Internet Reports…

  • 53% of U.S. adults 65+ use the Internet to look for information
  • 70% use the Internet daily
  • 34% of U.S. adult Internet users 65+ use social networks
  • 86% of U.S. adults Internet users 65+ use email
  • 48% use email daily

Additionally, for the most part, the amount of older adults using the Internet and participating in social networking has steadily increased over the past 10 years, and has rapidly increased over the past year.

Reach your target audience!

With the number of seniors searching the web on the rise, it’s a great time to start boosting your web presence. Internet marketing strategies allow you to target web users by specific age group, geographic region and online behavior. Contact a MedNet Representative to discuss furthering your online presence.


Category: ePatient


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