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Web Presence Results

Why A Cheap Website Hosting Provider May Be Costly in the End

July 15, 2016
web hosting

It’s always tempting to make price the ultimate consideration. After all, as Ben Franklin said, “A penny saved is a penny earned.” But when it comes to web hosting, making your decision based on the price alone could actually be very costly for your practice. Here are a few reasons why. Don’t get stuck in...  read more


Why You Need a Mobile-Friendly Website

June 11, 2015
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In case you are unsure if you should make your website a more mobile friendly one, there is a new unstoppable impetus on the horizon: Google itself. The search behemoth has now included a website's mobile friendliness in its rank generating algorithms. This means your website will be pushed lower into the search results if...  read more


Managing Your Twitter Reputation

September 22, 2014

When it comes to the world of online marketing, your reputation is everything. It's important to protect your reputation, especially on social media channels. While it's important to welcome both positive and negative feedback from patients, it's also important to protect your professional reputation from any social media mishaps or blow-back. The microblogging website Twitter...  read more


Why Apple Innovation Requires Mobile-friendly Sites

September 17, 2014

On September 9, Apple announced the release of its newest iPhones— the iPhone 6 and the iPhone 6 Plus— which are scheduled to hit retailers on the 19th. This latest launch by Apple is part of an on-going trend of the recent years to provide consumers with bigger, better and faster smart phones. The iPhone...  read more


SEO For Beginners: 7 Terms To Know

September 15, 2014

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more


Why Pay-Per-Click Advertising is Right for Your Medical Practice

September 4, 2014

Pay-per-click (PPC) is a form of internet advertising where rather than, "you get what you pay for," you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website...  read more


Tips for Avoiding HIPAA Violations on Social Media

September 3, 2014

Social media certainly has its advantages for medical practices when it comes to branding and marketing yourself to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance, it's easy for medical professionals to make small mistakes with big consequences over the internet. The U.S. Department...  read more


5 Signs You're Commiting Social Media Self-Sabotage

September 2, 2014

Social media may be the only form of free advertisement to ever exist. It's an excellent platform for business owners and medical professionals to promote their practices, establish relationships with their existing and potential patients and to establish an expert social media presence in their given field. However, with little-to-no official regulation, it's easy to...  read more


Social Media "Don'ts" That Are Hurting Your Social Media Presence

August 14, 2014

We've already covered the "do's" you should employ when it comes to promoting your medical practice on social media. Here are a few "don'ts" to keep in mind when managing your social media presence. Don't "like" your own posts. This may be a given, but its a silly mistake that can give off the wrong...  read more


Social Media "Do's" That Can Help Your Online Presence

August 13, 2014

Putting your medical practice out there on social media is a great opportunity to market and engage with your followers. The online image of a medical practice can greatly help the practice's reputation. To follow are a few tips on things you should be doing with your social media! First establish a target audience, then...  read more


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