Social Networking Results
Getting to Know Your Social Media Audience
A recent report conducted by the Pew Research Center’s Internet & American Life Project revealed some interesting statistics regarding demographics and social media usage. Perhaps unsurprisingly, young adults aged 18 to 29 are the most active users of social media, while women are more active than men on every social network except Twitter. The study,... read more
Twitter Tips: What is a #Hashtag?
On Twitter, the # symbol, called a hashtag, is used to mark keywords or topics in a tweet. Using hashtags categorizes your tweets, helping them to show up more easily in Twitter searches. Hashtags can also be used to participate in Twitter chats pertaining to your healthcare specialty. Check Out This Infographic to Learn More:... read more
5 Ways to Boost Patient Engagement with "Vine"
One of the most important ways to stay on top of your social media presence is to explore and adapt to new, emerging platforms. One such platform is Vine, a new mobile app brought to you by the creators of Twitter, the wildly popular microblogging website. However, instead of the 140-character updates you can send... read more
Looking to Grow Your Twitter Following? Check this Out!
When it comes to promoting your practice through Twitter, there’s one principle to always keep in mind: the more followers you have, the better! Understand that as your audience grows, so grows your influence, your clout and your impact on potential patients. With social media becoming such an important part of how patients learn about... read more
3 Ways to Optimize Your Facebook Posts for Mobile
Facebook has approximately 901 million monthly active users—over half of which access Facebook from a smartphone or tablet. Chances are a great number of fans are viewing your posts on their mobile Facebook app, whether it be on their newsfeed or on your page directly. Making sure these mobile viewers are presented with engaging status... read more
Google’s main competitor, Bing, is once again proving that search is going social! The company announced last week that Bing search results will now feature more content from the world’s number-one social network: Facebook. Revamping their “social sidebar,” The Bing Team explained these changes in a recent blog post. “…More often than not, we look... read more
Facebook Announces Social Search Engine: Graph Search
Facebook – the world’s largest social network – has just announced it will be throwing its hat into the search engine ring. Unveiling Graph Search, a first-of-its-kind social search engine, users will now be able to sift through Facebook’s enormous collection of public data using a simple, visual interface. Where Google and other search engines... read more
Pinterest Launches Accounts for Businesses
As you may know, Pinterest is one of the fastest growing, and has become, one of the most popular social networks. While businesses have successfully used the unique photo-sharing site to create and share content, Pinterest recently announced new business accounts, aimed at helping more businesses share content on Pinterest and making it easy for... read more
New Pinterest Board: Halloween Health & Safety Tips for Patients
Looking for timely social media posts and blog topics? Want to make sure your patients stay healthy and safe this Halloween! Visit our new Pinterest board with Halloween health tips and ideas! Feel free to repin, and use articles for social media inspiration! Visit our board on Pinterest and comment with your Halloween safety tips!
New Facebook Advertising Feature: "Custom Audiences"
A new Facebook Advertising feature now gives brands the ability to target Facebook ads to current or prospective customers based on email address, phone number, or Facebook user ID. The new feature, called “Custom Audiences,” is available through Power Editor and the Facebook advertising API. To use “Custom Audiences” you must first install Facebook Power... read more




