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E-mail Marketing: How It Can Still Benefit You

September 23, 2014

Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So,...  read more


How Social Media Can Be Used Effectively for Your Practice

September 8, 2014

Today, popular social media websites, such as Facebook, Google+, or Twitter,  are considered an extremely important part of any online marketing plan. However, when it comes to social media, it is more important to choose a social media site which works effectively for your practice, rather than establishing a social media site just for the...  read more


Engaging Patients on Social Media

August 8, 2014

Social media marketing has become a critical tactic in successful business marketing. All different types of businesses communicate with their clients through social media, which makes it even more important for medical practices to get involved. It is important for medical practices to create social media accounts and engage in meaningful interactions with existing and...  read more


Blogging Mistakes to Avoid

August 7, 2014

Starting a blog can be an intimidating process. What type of content should you be putting into your blogs? What type of tone should the blog take on? The key to blog writing is to always keep your target audience in mind, and use interesting original visuals to support the information you are providing. Here's...  read more


HIPAA's Social Media Compliance and Your Practice

June 26, 2014

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance...  read more


Social Media Gives Cosmetic Surgery Industry a Lift

June 24, 2014

Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike in cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles...  read more


Shareable Pinterest Board: Tips for Treating Summer Ailments

June 23, 2014

Does your practice have a Pinterest account? If it does, then you already know that it's a great way to drive traffic to your site while also interacting with other users on a unique social media platform. Pinning and compiling images that include links to relevant, interesting and helpful information, then sharing your board on...  read more


Social Media Guidelines for Your Medical Practice

June 19, 2014

As a member of the medical community looking to establish a search engine optimization (SEO) presence, it is possible to make social media mistakes. You may not be sure about the right way to update and run your social media accounts, or how to properly communicate with patients online. To offer physicians some guidance in...  read more


What Can Press Releases Do for You?

June 19, 2014

Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have...  read more


Best Practices for Facebook Promoted Posts

June 19, 2014

Facebook's promoted posts option gives your practice's page admins a simple way to reach more users. Promoted posts, available to accounts with at least 400 likes, are more likely to be seen by those who like your page, as well as their Facebook friends. You can promote a status, photo, video, offer or question posted...  read more


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115 Broadhollow Rd.
Melville, NY 11747
Tel: 1-516-285-2200 Fax: 1-516-285-1685