Search Engine Optimization Results
49% of People Have Recommended a Dentist or Doctor to Others
A recent survey by Bright Local studied “Local Consumer Reviews,” focusing on the likelihood of consumers to recommend a local business. The survey touched upon important questions including: What types of businesses are consumers likely to recommend? Which factors make consumers more likely to recommend a local business to others? Key Findings for Health Professionals... read more
Online Reviews Inspire Trust Twice as Much as “Likes”
One of the main reasons you work so hard to build an online presence is to obtain patient trust. Think of a positive online presence as “starting off on the right foot” with patients. When they search for your services or even specifically for you online, what do you want them to find out about... read more
Top 3 Myths About SEO (Search Engine Optimization)
When it comes to driving new patients to your website, there are few things as important as Search Engine Optimization or “SEO.” With more than 85% of all Internet users finding websites through search engines, how you rank in Google, Yahoo and Bing are crucial to your practice’s online success. So, what is Search Engine... read more
Google’s main competitor, Bing, is once again proving that search is going social! The company announced last week that Bing search results will now feature more content from the world’s number-one social network: Facebook. Revamping their “social sidebar,” The Bing Team explained these changes in a recent blog post. “…More often than not, we look... read more
Enhance your Local Business Listing by Adding Photos
Have you claimed your Google+ Local (formerly Google Places) listing? How about your Yelp listing? If not, it’s time to stake your claim! Local business listing sites like these serve two very important roles: establishing your practice’s online presence and enhancing your Search Engine Optimization (SEO) by gaining more authority in search engines. But, how... read more
How your Practice can Benefit from Establishing Google Authorship
You may have noticed that some search results on Google now contain photos. This photo, typically a headshot, is the claimed "author" of that page, article or website. Establishing Google Authorship can be very beneficial to your online presence and can be done by following a few simple steps! Visit Google’s Step-by-Step guide here. If... read more
Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have... read more
Studies Show Consumer Online Reviews DO Matter
According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal... read more
5 Ways to Prevent & Manage Negative Online Patient Reviews
For the medical industry in particular, patient reviews are an essential part of establishing brand awareness, reputation and the enhancement of your SEO ranking strategy. But, what happens when an unsatisfied patient posts negative feedback about your practice online? Here are some tips and tactics to avoid and conquer negative online patient reviews! Start by... read more
Healthcare SEO Tips: What NOT To Do!
Early in 2011, Google announced the rollout of changes to their search results ranking algorithm , called the Google Panda Updates. Since, Google has made many updates designed to reward sites that share unique content, acquire high quality backlinks, and possess low bounce rates. These updates changed the way businesses should go about performing Search... read more
