While sponsored listings in search engines have existed for 10 years now, there are still many common misconceptions that we hope to debunk in this issue of MedNews. Not only is SEM (Search Engine Marketing) the only guaranteed way to get placement in search results, it is arguably the most effective form of advertising in existence today.

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White Hot

Search Engine Marketing, otherwise known as "pay per click," is the hottest business technology in the world. It has posted a 214% growth over the last two years. It is the power behind Google’s awesome growth curve and the force behind Microsoft’s $44 billion offer for Yahoo!®. The search engine marketing frenzy has caused a rush of companies to embrace the Internet marketing channel. The medium allows companies to accurately target consumers at a fraction of the cost from standard marketing mediums.

Let’s put it in perspective:

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Establish a Search Engine Marketing (SEM) Campaign to Augment Your Search Engine Optimization (SEO) Efforts

Even the most aggressive Search Engine Optimization (SEO) Plan can benefit from a SEM Campaign.  Why?  Because Pay-Per-Click (PPC) Ads can be used to maintain your website’s visibility regardless of the constant ups and downs of your organic rankings.  Because the position of PPC Ads can be controlled, they guarantee that your website will appear among the results of the search terms that you want to be found under.

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