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Search Engine Marketing Results

Creating an Effective Landing Page for your Pay-Per-Click (PPC) Campaign

September 17, 2012

Take a moment to consider this: When a potential patient clicks your online ad or sponsored story, what’s the first thing they see? If it’s not a targeted, well-designed landing page, keep reading. A landing page is a single page of copy presented to a user after he or she clicks an advertisement. Think of...  read more


The War on Free Clicks: Why You Should Run a Google Adwords Campaign

July 30, 2012

Potential patients are using search engines, like Google, to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click (PPC) advertising, is a form of Internet...  read more


5 Tips for Creating Effective PPC Ads for your Healthcare Practice

July 20, 2012

Pay-per-click (PPC) ads are quite possibly the most powerful and cost-effective way to send targeted and high-quality traffic to your website. By reaching patients in your area that are already searching for your procedures and conditions treated, your ads are more likely to convert visitors to patients than any other type of Internet marketing. But...  read more


What Search Engine Marketing (SEM) Can Do for Your Medical Practice

April 25, 2012

Potential patients are using search engines to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click advertising, is a form of Internet marketing that promotes...  read more


Google Says Paid Ads Increase Clicks by 50% or Higher

April 3, 2012

Last year, Google released a research study offering proof that organic and paid search results work together. (“Organic search results” means a listing appears because it’s relevant to given search terms, while “paid search results” are advertisements, such as pay-per-click ads.) Concluding that companies who did away with pay-per-click ads would suffer an 89% drop...  read more


Thinking of Running Your Own Google Adwords Campaign? Read This First!

December 8, 2011

It’s easy to see why Google is such a successful company. Unlike traditional channels such as print, TV, and radio, search engine marketing targets only users who have already expressed interest in what you have to offer. Furthermore, you pay only when a potential patient clicks on your ad and goes to your website. This...  read more


Common Misconceptions about SEM (Pay-Per-Click)

May 22, 2008

While sponsored listings in search engines have existed for 10 years now, there are still many common misconceptions that we hope to debunk in this issue of MedNews. Not only is SEM (Search Engine Marketing) the only guaranteed way to get placement in search results, it is arguably the most effective form of advertising in...  read more


MedNet’s Winning Strategy for SEM Management

February 20, 2008

White Hot Search Engine Marketing, otherwise known as "pay per click," is the hottest business technology in the world. It has posted a 214% growth over the last two years. It is the power behind Google's awesome growth curve and the force behind Microsoft's $44 billion offer for Yahoo!®. The search engine marketing frenzy has...  read more


Web Visibility Services

October 12, 2007

Establish a Search Engine Marketing (SEM) Campaign to Augment Your Search Engine Optimization (SEO) Efforts Even the most aggressive Search Engine Optimization (SEO) Plan can benefit from a SEM Campaign.  Why?  Because Pay-Per-Click (PPC) Ads can be used to maintain your website’s visibility regardless of the constant ups and downs of your organic rankings.  Because...  read more


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