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Search Engine Marketing Results

Four Ways to Show Up on a Search Engine

December 15, 2014
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There are four different ways your website can show up on a search engine results page (SERP). Each type of search result has different benefits, and some results you can try to influence through search engine marketing (SEM) and search engine optimization (SEO). To follow is a look into the different types of search engine...  read more


Why Your Practice Needs Blog Writing

September 26, 2014

Since the late 1990s, blogs (originally known as "weblogs") have seen a significant growth in popularity. Today, the practice of blogging is widely in use, from microblogging websites such as Twitter, to blogs created solely for either personal and professional purposes. Doctors and medical practices of all sizes may also benefit from having a professional...  read more


How to Best Reach Your Mobile Audience

September 25, 2014

There's no doubt that having websites that are optimized for mobile devices are key to any medical practice's success. Mobile sites are among the most important tools for growing medical practices, since they enable doctors to communicate with both patients and prospective patients. Mobile sites can be seen across various devices, including the iPhone, Android,...  read more


E-mail Marketing: How It Can Still Benefit You

September 23, 2014

Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So,...  read more


Important Online Marketing Terms

September 19, 2014
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For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation...  read more


SEO For Beginners: 7 Terms To Know

September 15, 2014

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That's where...  read more


Why Pay-Per-Click Advertising is Right for Your Medical Practice

September 4, 2014

Pay-per-click (PPC) is a form of internet advertising where rather than, "you get what you pay for," you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website...  read more


Engaging Patients on Social Media

August 8, 2014

Social media marketing has become a critical tactic in successful business marketing. All different types of businesses communicate with their clients through social media, which makes it even more important for medical practices to get involved. It is important for medical practices to create social media accounts and engage in meaningful interactions with existing and...  read more


Google Update Sends Local Search Results Flying

August 1, 2014

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did...  read more


How Online Reviews Affect Consumers' Choices

June 19, 2014

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal...  read more


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