Newsletter Results

3 Easy Ways to Increase your Social Media Following by Email

May 9, 2013

Despite what some folks are saying, email is NOT dead—nor is social media replacing email. In fact, email is still considered one of the most powerful—and cost efficient—online marketing strategies today. And, if used together, email and social media marketing can work to build a loyal and interactive network that will foster patient communication, establish...  read more

Turning Satisfied Patients into "Brand Advocates"

May 6, 2013

Recently, Forbes.com published a fantastic article on the topic of Social Media Marketing. Offering advice for turning clients into “Brand Advocates,” the article reminds us that, “Highly-satisfied customers are a secret marketing weapon for companies, whether they are retailers, manufacturers or in the service industry.” Borrowing from Forbes, here are a few important tips, along...  read more

Social Media Strategies: Maintaining Your Momentum

April 21, 2013

If there’s one thing that matters in Social Media Marketing, it’s momentum – that is, posting quality content on a consistent basis. So, why is this important? Unlike other marketing channels, you can think of Social Media as essentially a conversation. It’s a dialogue between you and your patients and an opportunity to engage potential...  read more

5 Ways to Boost Patient Engagement with "Vine"

April 18, 2013

One of the most important ways to stay on top of your social media presence is to explore and adapt to new, emerging platforms. One such platform is Vine, a new mobile app brought to you by the creators of Twitter, the wildly popular microblogging website. However, instead of the 140-character updates you can send...  read more

How to Encourage Conversation in Social Media

April 11, 2013

So, it seems like you're doing everything right. You're tweeting and posting Facebook updates, but they never seem to gain any traction. You have fans, but none of them are commenting on the page. Wondering why you're not seeing people talking? Well, it's possible you're not encouraging them to! It's easy to think of social...  read more

Maximizing Your Waiting Room Potential

April 9, 2013

When folks visit a practice, where do they spend most of their time? More often than not, it’s the waiting room. In fact, according to a recent article from the Huffington Post, “Nationwide, patients spend an average of 21 minutes tapping their toes and flipping through old magazines as they wait to see their docs,...  read more

4 Reasons to Invest in a Blog Writing Service Today

March 28, 2013

In the past, blogs were a relatively unknown concept, popular only among a select group of Internet users. Today, they’re a major part of how we consume information, interact online and make decisions about healthcare and other service providers. An invaluable social media and Internet marketing tool, keeping up with a blog can also become...  read more

Social Media Strategies: Growing Your Facebook Fan Base

March 25, 2013

In today’s world, social media is one of the most important tools for promoting your practice, winning new patients and driving profitable patient action. A crucial component of any online marketing strategy, doctors often wonder what they can do to maximize their social media impact. The first step – unsurprisingly – is growing their fan...  read more

3 Reasons Doctors Must Manage their Online Reputation

March 22, 2013

Do a quick Google search for yourself and your practice. Ask yourself these two questions: Do the search results provide accurate and positive information about you? If you were a patient would you be swayed to pick up the phone to schedule an appointment? Whether you’re happy with your online reputation or not, this is...  read more

Facebook Unveils Redesigned News Feed: What It Means for Your Practice

March 18, 2013

“Goodbye, clutter. Hello, bright, beautiful stories.” That’s the motto behind Facebook’s newly-redesigned News Feed. A visual interface, centered on rich, relevant content, Facebook’s new layout also presents a few new challenges for Internet marketers. With users now having the ability to “weed out” stories that aren’t important to them, the question for medical practices becomes...  read more

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