If used correctly and efficiently, a blog can do wonders for your practice. It can establish you as a leader in your healthcare specialty, making you a trustworthy resource. Blogging can also enhance your online presence, enhancing your search engine rankings and visibility. Follow these 5 golden rules to be on the path to blog...  read more

Now is the time to maximize mobile marketing for your practice. Don’t lose patients because of your mobile presence! With more patients searching on smartphones and tablets, it’s crucial to make sure not only your website, but also your other marketing strategies are reaching mobile viewers. Here's how: Get a Mobile Website: A mobile website...  read more

Statistics show that 50% of local searches are performed on mobile devices. Furthermore, reports show an exponential rise in the number of patients searching for health information and providers on smartphones and tablets. If your practice lacks a mobile web presence, you’re failing to reach a huge and growing audience! Still not convinced you need...  read more

Have you visited your website from a smartphone or tablet? If not, try it! Does your site take longer than a few seconds to load? Do you have to pinch and zoom to view your navigation? Then it’s time to go mobile! Did you know? 46% of mobile web users are unlikely to return to...  read more

With more and more patients on-the-go and glued to their smartphones and tablets, eMarketer reports that 75% of businesses without a mobile strategy plan to implement one within the next year. Do you have a mobile marketing strategy at your practice? If not, you may want to begin planning! You may be wondering which types...  read more

Recent reports by eMarketer suggest that while email open rates—specifically on mobile devices— are on the rise, email click-through-rates are slipping. Email still remains one of the best ways to reach consumers. The challenges is making sure all viewers—including those on the mobile web—are presented with powerful messages that will result in conversions. Solution: Optimize...  read more

A recent report from Manhattan Data suggests that well over half of all physicians use iPads or other tablets in their daily life. These cutting-edge devices are becoming more and more important, both in and out of the office! How Medical Professionals Are Using Tablets Access to patient documents- Tablets give physicians consistent access to...  read more

A recent study by Return Path suggests by the end of 2012, more people will open and read emails on mobiles devices than on desktop computers. More Mobile Email Stats: • 88% of people check their email on their mobile phone daily • Weekends are most popular for checking email on mobile devices • 63%...  read more