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Google Results

How to Improve Your Local Ranking

September 15, 2017
Internet Marketing Melville, NY

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when...  read more


More Changes for Google Local Ads

June 15, 2016
Google Ads

Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results...  read more


Have a Mobile Website or Lose Rankings, Says Google

March 17, 2015
Upload: March 12, 2015

Have you ever abandoned a website on your phone because it’s just not mobile-friendly? Google is about to do the same thing. Recently, via the Webmaster Central blog, Google announced its intentions regarding mobile-friendly adoption, and its impact on organic search results. "Starting April 21, we will be expanding our use of mobile-friendliness as a...  read more


Why Your Practice Needs Blog Writing

September 26, 2014

Since the late 1990s, blogs (originally known as "weblogs") have seen a significant growth in popularity. Today, the practice of blogging is widely in use, from microblogging websites such as Twitter, to blogs created solely for either personal and professional purposes. Doctors and medical practices of all sizes may also benefit from having a professional...  read more


Important Online Marketing Terms

September 19, 2014
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For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation...  read more


How Can You Improve Your Medical Blog?

September 11, 2014

Within the past 10 years, the popularity of blogging has exploded, with millions of online users now posting their daily thoughts in their personal blogs. Medical practices of today also benefit from blogging, as blogs enable them to connect with patients on a more personalized level. Additionally, blogs have search engine optimization (SEO) benefits, which...  read more


The Relationship Between Website Architecture and SEO

August 26, 2014

Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper Web design, SEO cannot reach its maximum potential. In fact, a truly SEO-friendly website starts at the route of design. To follow are some key points illustrating how Web design and SEO are closely related, and how you can help...  read more


Your Local Business Presence

August 19, 2014

If you are a small medical practice or office, attracting new patients may be difficult. Today, patients seldom turn to the Yellow Pages to find a doctor in their local area. Instead, they are more likely to turn to the internet to find recommendations and listings for doctors in their area. One of the best...  read more


Social Media "Don'ts" That Are Hurting Your Social Media Presence

August 14, 2014

We've already covered the "do's" you should employ when it comes to promoting your medical practice on social media. Here are a few "don'ts" to keep in mind when managing your social media presence. Don't "like" your own posts. This may be a given, but its a silly mistake that can give off the wrong...  read more


Google Update Sends Local Search Results Flying

August 1, 2014

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did...  read more


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