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Tips for Avoiding HIPAA Violations on Social Media

September 3, 2014

Social media certainly has its advantages for medical practices when it comes to branding and marketing yourself to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance, it's easy for medical professionals to make small mistakes with big consequences over the internet. The U.S. Department...  read more


Social Media "Don'ts" That Are Hurting Your Social Media Presence

August 14, 2014

We've already covered the "do's" you should employ when it comes to promoting your medical practice on social media. Here are a few "don'ts" to keep in mind when managing your social media presence. Don't "like" your own posts. This may be a given, but its a silly mistake that can give off the wrong...  read more


How to Get More Followers on Twitter

August 6, 2014

When it comes to social media marketing, Twitter might be the most important platform for businesses. The goal of Twitter is to establish and engage in meaningful interactions with existing and potential clients. However, there are some tricks to getting more followers on Twitter that may not be so obvious. To follow are a few...  read more


Social Media Guidelines for Your Medical Practice

June 19, 2014

As a member of the medical community looking to establish a search engine optimization (SEO) presence, it is possible to make social media mistakes. You may not be sure about the right way to update and run your social media accounts, or how to properly communicate with patients online. To offer physicians some guidance in...  read more


How Online Reviews Affect Consumers' Choices

June 19, 2014

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal...  read more


How to Properly Handle Negative Online Reviews

May 30, 2014

For the medical industry in particular, online patient reviews of your practice are an essential part of establishing brand awareness, reputation and your SEO ranking strategy. By encouraging your patients to write unbiased reviews about their experiences at your practice, you’re accomplishing a number of different things to further your business. But what if a...  read more


Social Media Marketing Lessons from Dr. Seuss

May 22, 2014

Dr. Seuss’ books aren’t just for kids — his writing contains themes that can be applied to your practice’s social media accounts. Read on to find out what you can learn from children’s favorite doctor… ExploreB2B compiled several Dr. Seuss quotes and looked into how they can be used to boost a company’s social media...  read more


Patient Reviews Are Essential to SEO: Learn How to Boost Yours!

May 12, 2014

When it comes to gaining a competitive edge on the Internet, local listing websites are the best place to start – especially Google+ Local. One of the major benefits of these types of sites is that past clients can post reviews on the very same page as your business listing. These can help you win...  read more


Using Social Media to Gather Patient Feedback

April 24, 2014

Social media has offered an outlet for patients and consumers who want to provide feedback to a professional service. Unfortunately, it's often only those individuals with the most negative feedback to share that go out of their way to do so. Those satisfied or mildly displeased with their experiences may not feel invested enough to...  read more


Millennials and Healthcare: How to Reach Them

March 17, 2014

Twenty-something year old adults ("millennials") can be a tough crowd to reach. They were raised with the Internet, and are now totally dependent on technology for their daily needs, including finding a doctor for themselves or their family. Unlike previous generations, who relied on either a phone book or word-of-mouth to find a doctor, millennial...  read more


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