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MedNews Blog

Top Reasons to Have a Blog for Your Practice

Written by Lynne Murray
March 14, 2014

Today, millions of people keep a personal or professional blog. Furthermore, blogging has become highly important for businesses and medical practices of all sizes. However, many doctors are still unsure of how exactly their practice will benefit from having a blog.

Let's take a closer look at some of the top reasons your medical practice should consider developing a blog.

  1. Attract more patients. A medical practice without an active website or blog tends to attract fewer new patients. However, regularly publishing new and informative blog entries will help bring your practice to the attention of patients from all over your local area! Whether you choose to handle your blog entries in-house, or have them done by an outside, company, your patients will respond well to credible, and informative, blogs that you publish.
  2. Establish yourself as an expert in your field.  In today's competitive medical world, every doctor needs a way to make their practice stand out from the crowd. One great way of doing this is with the creation of a good medical blog. Even if you are not a natural-born writer, you can use your experience and expertise to develop a blog that reflects exactly what you know. Your blog doesn't have to be fancy, just use your background and experience to bring your blog to life! With time, your business blog will be transformed from "just another blog" in to a vital source of information that will keep your patients coming back to the website. Even outside of your office hours!
  3. It's easy to learn. You don't need to be a computer whiz to develop an effective blog. In fact, establishing a blog has never been easier! Easy-to-use blogging platforms, such as WordPress, will help you get your medical blog up and running in no time.
  4. Blog writing can improve your Search Engine Optimization. Search engines such as Bing and Google want to deliver results that are beneficial to the person doing an online search. Once you have written several quality blogs, Google will take notice and direct people towards your blog!

MedNet Can Handle It for You!

Too busy to manage your blogging needs? Let MedNet help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact a MedNet Representative to learn more.

 


Category: Blogs, Internet Marketing, Online Presence, Search Engine Optimization, Social Media, Social Media Accounts, Social Media Marketing


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