Social Media Content Tips: Health & Fitness Pinterest Board
Now that spring is finally here and the weather is slowly but surely beginning to warm up, it’s the perfect time to educate your patients on the importance of following a healthy diet and fitness plan.
Whether your practice is in the internal medicine, cardiovascular, pain medicine or other healthcare field, you may often find yourself educating patients on the importance of maintaining a healthy routine that includes exercise and proper nutrition. While the time you have to speak with your patients about this topic is limited, you can continue to inform and share knowledge about improving one’s health via your social media accounts.
Social media sites such as Facebook, Google+ and Twitter offer you a great opportunity to post a brief message about a health condition, followed by a link to more information. You can link to a blog post you’ve written about the health topic, or a section on your site that is dedicated to explaining it.
Pinterest is another widely popular platform that allows you to share information with patients, but in a more visual way. There’s no doubt that images, photos and illustrations – even infographics – garner more likes and comments than plain text posts.
When it comes to presenting information in a fun, creative way that will draw the attention of online visitors, sites like Pinterest are the way to go. Make an image board dedicated to a specific health topic, such as eating well or running safety, then link to it from your practice’s site and your other professional social media accounts.
To help you get healthcare topic ideas, check out our “Spring Forward: Health & Fitness” Pinterest board.
Feel free to share it on your medical practice’s blog or social media accounts!
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Category: Blogs, Facebook, Google+, Internet Marketing, Online Presence, Patient Communication, Pinterest, Social Media, Social Media Accounts, Social Media Marketing, Social Networking, Twitter, Twitter Tips