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MedNews Blog

Go Local: Reaching Patients Close to Home

Written by Lynne Murray
March 20, 2014

Today, online social media marketing is essential for small businesses, especially small medical practices. However, social media trends are constantly changing and evolving, so you have countless options that will help  your business grow locally.

Here are some things to consider, when you begin to market your medical practice among a local audience:

  1. Consider different social media platforms. Nearly every business, regardless of its size, can benefit from using established social media channels, such as Facebook, Google+, LinkedIn, or Twitter. Also, maintain a presence on a patient-friendly review site, such as Yelp. However, there are also emerging social media networks to consider investing your time and energy in, such as Instagram, or Pinterest, which will help you reach a whole new audience beyond Facebook or Twitter!
  2. Enabling booking and scheduling tools. More and more, patients are looking to book their appointments (along with other things) online. While booking anything over the internet once seemed cutting-edge and innovative, now more practices are migrating over to online booking. Some websites, such as Zoc Doc, offer online booking services, which are provided by companies such as Full Slate. Enabling online booking for your practice is a great way to make the office visit even easier for your patients!
  3. Keep an eye on your overall web presence. Search engine optimization (SEO) is becoming more and more complex each year. The main challenge for a local business owner is to keep all of their online information fresh and updated. While there are several solutions for keeping your posts fresh and updated, including using a content management system which will automate your postings.  While this can be cumbersome, it is important to keep your patients abreast of everything about your practice.  Still having trouble managing your online presence? Hire an online company to update your social media posts, and make necessary changes to your website. This will help keep you on top of the local market.

MedNet Can Handle It for You!

Need help managing your social media or online presence? Let MedNet help! We can plan an organized and effective strategy to get potential clients interested in your services! Contact a MedNet Representative to learn more.

 


Category: Blogs, CMS, Internet Marketing, MedNet News, Search Engine Optimization


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