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MedNews Blog

Explore the Benefits of Twitter in 2014

Written by Lynne Murray
January 15, 2014

It's a new year, so why not explore some new social media strategies for your medical practice? One option that is sure to benefit your practice this year is the microblogging website, Twitter, already used by millions of businesses and individuals daily.

Let's take a closer look at some reasons you may want to consider incorporating Twitter into your medical practice.

  1. Twitter can help you make connections with both patients and doctors. Millions of people use Twitter to exchange information on various topics, including medical information. All patients want to feel a personal connection with their doctor, and Twitter allows you to do just that. You can use Twitter to establish your practice as a leader in the specialty you practice. You can use Twitter for a number of things, from  sharing important medical information and news to personal stories, to highlighting what your practice currently offers patients. You can answer your patient's questions, and send out messages.  Furthermore, Twitter can connect you with other medical practices and doctors. It never hurts to have additional connections in the medical world, especially since practices that offer other specialties may be able to send some of their patients your way for treatment!
  2. Twitter is cost-effective. Cost is one of the biggest concerns among doctors today when it comes to marketing their practice. One of the reasons Twitter is so appealing to doctors, with both big and small practices, is that it is far more cost-effective than say, advertising on television or the radio, or placing an advertisement in a newspaper or magazine. Plus, Twitter helps doctors communicate with their patients directly.
  3. Twitter can help bring new business to your practice. Many Twitter users, even the ones who don't post very much, do tend to read posts. Generally, these users will take advantage of any knowledge they gain from Twitter - which can include knowledge gained from your practice's tweets. Social media websites have more influence today than ever before, so patients are more than likely to respond what you post on Twitter.

MedNet Can Handle It for You!

Do you need help with your online marketing plan? Let MedNet help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact a MedNet Representative to learn more.


Category: Blogs, ePatient, Internet Marketing, Social Media, Twitter


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