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MedNews Blog

The Importance of Blogs for Your Medical Site

Written by MedNetStaff
March 23, 2015

In the ever-changing landscape of online marketing, business owners cannot underestimate the importance of understanding online marketing terminology and how different aspects of online marketing can affect their particular marketing efforts. The term "blog" or "blogging" is by far one of the most misunderstood terms in the cloud and this misunderstanding can have a negative effect on your marketing efforts.

What It Was and What It Is

In its infancy, blogging was primarily a hobby for many people and little more than an online diary or journal of their personal experiences. It did not take long for marketing specialists and business owners to realize that the "blog" was a profitable marketing tool that could entirely change the way their target audiences engage with their brand.

The drawback is that there are many individuals who still define blogging by outdated standards and have not experimented with the marketing possibilities that a blog can have for their medical practice website.

Endless Medical Possibilities

Medical websites in particular can benefit tremendously from having a blog element as part of their marketing strategies. Your patients and potential patients want to be better educated concerning their own health problems and how to maintain better health, and you are the perfect teacher. You want your patients to look to your practice and your practice's website as a trusted source of medical information. With a blog, you can keep a fresh stream of educational medical content available for your patients.

Marketing Benefits

In addition to giving your patients a better way to engage with your site and practice, the blog will also provide another avenue on your site to stock up on SEO rich content. The SEO content on your site is the number one (though not the only) contributing factor to how search engines will find your site and how your site will be ranked. The blog posts that you use on the medical blog will serve a twofold purpose to educate and to strategically place SEO content in order to attract new patients to your site.

Share the Marketing Love

Thanks to the many social media platforms now available for individuals to share and engage in content, the marketing possibilities for your medical blog are greater now than ever. When your blog has options for easy sharing capabilities via social media platforms like Facebook, your content can be quickly shared. Using these techniques over time drives traffic back to your site. Make sure you have these sharing options available on all of your blog content.

For More Information, Contact a MedNet Representative Today.

If you are looking for better ways to increase your online marketing options, MedNet's talented team of online marketers can help your create an online presence and marketing strategy that can drive traffic to your website. Contact us today to learn more about how we can help you.


Category: Blogging


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