January, 2015

Why You Must Make Mobile SEO A Priority

January 29, 2015

With 2015 already well under way, its no surprise that search engine optimization is a top marketing practice used by both professionals and small business owners. In a study by the National Retail Federation, search marketing -- including SEO -- was the most effective source for obtaining new customers in 2014. According to researchers, SEO...  read more

The Key to Succeed in Local SEO

January 23, 2015

A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice...  read more

Is Social Media Part of Your Marketing Plan in 2015?

January 21, 2015

Salesforce recently released their annual State of Marketing report, in which they surveyed over 5,000 marketers with the goal of understanding their marketing priorities in 2015. What they discovered is that 70% of marketers plan on increasing their social media advertising and marketing spending this year, making social media the top area for marketing spending...  read more

Why You Should Convert to a Facebook Business Page

January 15, 2015
Upload: January 15, 2015

Converting your personal Facebook profile to a professional business page requires a few easy steps, but it's entirely necessary. When it comes to physicians and their medical practices, their online presence should be kept professional. If you have a successful personal profile, it's recommended to convert the page rather than starting new. Converting the page...  read more

The Key to Success on Twitter: Please, Retweet

January 13, 2015

Twitter is arguably the most used and effective social media marketing platform available. However, if you're not using it correctly, you're not reaping all of the benefits Twitter can provide to your medical practice. One of the most important features of Twitter is the "retweet." A retweet is when one of your followers, or someone...  read more

SEO Trends for Small Businesses in 2015

January 8, 2015

Search engine optimization (SEO) practices are constantly changing. It's success is built on understanding the algorithm set forth by major search engines such as Google, and developing a reactionary plan. To follow are some of the tactics we expect to see in SEO implementation for 2015. Content Marketing Write content for your site with a...  read more

How to Write so Web Users Read

January 6, 2015

Writing digital content for your medical practice website is not like writing for a scholarly medial journal. In fact, it's quite the opposite. Digital content, whether it be for your medical practice blog, or for patient information has to be presented in a different style. Digital content has to be short, simple, concise, to the...  read more

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