November, 2014

Blog Topics That Get Patients Interested in Your Medical Practice

November 26, 2014

Blogging has many benefits for medical practice websites. Blogging can help improve a site's rank on search engines (SEO) by forcing search engines to re-index the website on a regular basis every time new content is added to the page. Medical blogging can also help improve health care literacy among patients because blogs are often...  read more

Blog Writing for SEO: A How To Guide

November 24, 2014

The trick to writing for search engine optimization, SEO is to use as many keywords in your content as possible. Blogging for SEO means writing your content in the most searchable way. However, content too heavily saturated with keywords becomes suspicious to readers and search engines. There's a fine line between good use of SEO keywords,...  read more

Your Web Presence Affects Your Online Reviews

November 21, 2014

A recently released survey produced by Software Advice™ found that patients are referencing online reviews when selecting healthcare providers. This trend is on the rise, and illustrates how important it is for medical practices to establish a positive online presence. The survey noted that from 2013 to 2014, the number of patients using online reviews...  read more

How To Write Good Content for Medical Practice Websites

November 19, 2014

When writing content for your medical practice website, you're writing for more than just your patients— you're writing for search engines. It's important to understand the characteristics of web readers, as well as what to write that will grab a search engine's attention. If you write content for the web the same as you would...  read more

Three Tools For Increasing Online Visibility For Your Medical Practice Website

November 17, 2014

A physician can have the best medical practice website on the World Wide Web, but if it isn't properly marketed, web users will never see it. There are some measures a medical practice can take in order to increase their website's online visibility, such as search engine optimization (SEO), search engine marketing (SEM) through pay-per-click...  read more

Tips To Becoming A Board-Certified Blogger

November 14, 2014

It's not secret that blogs are a powerful marketing tool, particularly in the medical field. Not only do they help to increase visibility, they also establish the author as a trusted source of information. While blogging may be the last task on the mind of a busy physician, the fool-proof tips prove that creating a...  read more

What Does Your Medical Practice Do To Improve Health Literacy?

November 13, 2014

The language used by healthcare professionals is often difficult for the average person to understand. According the National Center for Education Statistics (NCES), only ten percent of adults have the skills needed to use health care information provided at health care facilities, retail outlets and the media. This means that diagnoses and treatment instructions are not...  read more

Three Ways Twitter Can Make You A Better Doctor

November 10, 2014
Upload: November 10, 2014

Many healthcare providers are weary of engaging with social media. However, when it comes to social media marketing for your medical practice, Twitter can influence your practice's brand. By increasing your online presence, existing and potential patients will perceive you as a better doctor. To follow are three ways Twitter can positively influence your brand....  read more

Reasons to Invest in Medical Marketing

November 7, 2014

Doctors often rely on word-of-mouth, insurance and hospital affiliations for patient recommendations. However, the stakes are high among healthcare providers to acquire new patients. Private practices can benefit greatly from investing in a medical marketing campaign. Online marketing for medical practices can greatly increase the amount of new patients you're treating each day. To follow...  read more

Google News: Penguin 3.0 Still in Progress

November 5, 2014

Several weeks ago, Google rolled out an updated version of its Penguin algorithm, dubbed Penguin 3.0. As with previous iterations, this latest edition also aims to demote the rankings of websites with poor-quality backlinks. Unlike the Panda update, which tends to be regional, Penguin is a worldwide update and is still in progress nearly one...  read more

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