February, 2014

Facebook updates for your practice

February 28, 2014

While many post Facebook status updates without much thought, it is always better to carefully craft a status that will result in closer interaction and engagement with your followers. Your Facebook update can be anything--a post about a special your practice is offering, an announcement about a new doctor joining the practice, or even a...  read more

Do Your Employees Know How to Run Your Business' Twitter Account?

February 24, 2014

When it comes to maintaining a professional account for your business, it’s important to know how to use a Twitter account to boost and support your company’s online presence, as well as how to avoid regretful Twitter pitfalls. For example, if your Twitter account is being handled by an employee who is unaware or untrained...  read more

Where Should You Be Focusing Your SEO?

February 21, 2014

Establishing an effective Search Engine Optimization (SEO) strategy can be a confusing process. Simply put, search engine optimization  is designed to improve a doctor's chances of being found by patients through search engines like Google, Bing, and Yahoo. There is no "one-size-fits-all" strategy for SEO, and different practices will benefits from different methods of SEO....  read more

The Top Reasons to Use Facebook Ads

February 21, 2014

Millions of people use Facebook each day, for personal and professional use. Businesses and medical practices can create social media advertising campaigns on the site that reach a particular demographic of consumers. Let's take a closer look at some of the biggest reasons to consider using Facebook ads. Facebook ads are cost-effective. Facebook ads are...  read more

The Power of Business Blogging

February 19, 2014

Along with regularly updating your social media accounts on “microblogging” sites such as Twitter, Facebook and Google+, your practice will benefit from having a regularly updated blog — preferably as its own specific section on your official website. A blog not only helps you spread the word about your practice, it also allows you to...  read more

Why Consider Tumblr for Your Medical Practice

February 13, 2014

Tumblr is a microblogging and social media platform, which allows its users to post photos and other content. Users can edit the theme of their blogs with HTML. Not only does the website welcome millions of visitors each day, but the site has been used by major companies to produce advertising campaigns. So, can your...  read more

Preserve Your Positive Online Presence: Handling Customer Complaints

February 11, 2014

As your online presence grows, it will invite more visitor interaction to your social media accounts. These visitors consist of both current clients and prospective customers. You’ll also receive site visitors who are gathering information, such as readers of your medical blog who are particularly interested in an area that you specialize in. There is...  read more

Be a Better Twitter User

February 7, 2014

It seems recently that a number of our doctors and practice administrators want to know “the secret” of how to be a good tweeter, twit, twitterer or twister (these are some of my favorite terms used when they mean Twitter-user.) Like all things social media-related being consistent, original and interesting are the big secret—which really...  read more

3 Reasons to Consider Google+

February 7, 2014

In today's media conscious world, most businesses and medical practices are utilizing popular social media sites such as Facebook and Twitter. Google+, however is quickly becoming a popular way for doctors to highlight their presence online. So, what are some of the reasons to implement Google+ into your social media plan? Top 3 Reasons to...  read more

Using Social Media to Boost Your Brand

February 5, 2014

Most brands and practices now have social media accounts on Facebook, Twitter and Google+. Unfortunately, once they are set up, many of these accounts are neglected and rarely updated, which can reflect poorly on the business when potential customers search for it online. To build a following and fan base on social media accounts, it’s...  read more

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115 Broadhollow Rd.
Melville, NY 11747
Tel: 1-516-285-2200 Fax: 1-516-285-1685