January, 2014

How Can a Hashtag Help Brand My Medical Practice?

January 28, 2014

Most people have heard of the hashtag—maybe in the realm of social media, or maybe just in pop culture. It was recently a Saturday Night Live skit with Justin Timberlake and Jimmy Fallon. But, do you know how the hashtag really works; and how it can help your practice? The hashtag, once the user-generated symbol...  read more

Who's Handling Your Social Media Account?

January 23, 2014

A recent survey shows that, when asked about who controls the social media efforts at their business, approximately 50 percent replied that it’s someone in their marketing department. Coming in second place at 18 percent was the response that it’s someone in the public relations department, and 13 percent stated that “no one person controls...  read more

Improve Your Social Media Voice

January 23, 2014

Today, just about every business or medical practice has some sort of social media plan, including an active Facebook and Twitter. However, the problem faced by most social media pages is that they don't stand out from the crowd. In today's world, it is extremely important to give your practice its own clear voice. So...  read more

Liven Up Your Social Media Accounts with Videos!

January 17, 2014

If you have your blog and social media account set up already – whether it’s Facebook, Google+, Twitter or all three – your next step is to make sure that you update with interesting, original and relevant content. Videos offer the perfect solution, as the medium is highly sharable and growing increasingly popular. In fact,...  read more

Is Your Practice Ready to Go Mobile?

January 17, 2014

Millions of people use their smartphones and tablets to browse the internet each day. In fact, experts predict that more people will soon be using these devices to browse the internet than on a desktop computer! As a result, most businesses, including dental and healthcare practices, are now turning to mobile and tablet devices to...  read more

Explore the Benefits of Twitter in 2014

January 15, 2014

It's a new year, so why not explore some new social media strategies for your medical practice? One option that is sure to benefit your practice this year is the microblogging website, Twitter, already used by millions of businesses and individuals daily. Let's take a closer look at some reasons you may want to consider...  read more

What You Need To Market Your Medical Practice in 2014

January 8, 2014

The beginning of a new year brings renewed opportunity for doctors to connect with patients. Since different marketing strategies work for different doctors, there is really no "right" or "wrong" way of reaching patients. However, in 2014, there are certain elements that are necessary for successfully marketing a medical practice. Let's take a closer look at...  read more

Highlighting Customer Interaction on Your Company's Facebook Page

January 8, 2014

When you get a positive comment, review or thank you note from a customer on Facebook, you want to emphasize it! Here’s a simple how-to guide for how to share their positive words with the rest of the followers and fans of your business’ professional Facebook page. You may have noticed that your company’s Facebook...  read more

The Informed Patient

January 8, 2014

We are living in the ultimate age of information. Today, almost everyone stringently researches products and services before they pay for them, and that includes their medical and cosmetic needs. You can be sure that patients will look for websites, reviews, and any other educational materials they can get their hands on before choosing a...  read more

The Benefits of the Press Release

January 2, 2014

Today, most medical practices focus their energies on building followings through social media channels, such as Facebook or Twitter. While the press release has long been considered one of the most powerful marketing tools, it is now often forgotten due to all the focus on social media and online channels. However, the press release is...  read more

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