December, 2013

Top 2013 Social Media Trends and What They Mean For You

December 27, 2013

With 2013 coming to a close and 2014 quickly approaching, it is a vital time for reflection and resolutions. Looking back at the year’s most prominent social media patterns can help your practice figure out how to better ensure that it reaches its patients and asserts its presence online. Let’s take a look at some...  read more

Handling Negative Online Customer Reviews

December 27, 2013

As more and more people turn to the Internet when seeking out a new doctor or specialist, it’s becoming increasingly important for practices to know how to manage their online presence. Setting up your professional business accounts on Facebook, Twitter and Google+ is the first step to taking control of your online presence. That way,...  read more

SEO Tips for Doctors

December 27, 2013

In today's competitive healthcare field, every practice looks for ways to stand out. One of the best ways for a doctor to make his or her practice stand out is to have an effective online marketing plan. An effective online marketing plan should always include Search Engine Optimization (better known as "SEO"). While SEO can...  read more

How to Reach Your Existing Patients

December 26, 2013

While it is always important to bring in new business to your practice, it is also important not to forget the patients you already have. After all, these patients already know who you are and what your practice has to offer. Plus, existing patients will likely tell others about the experience they had, which will...  read more

The Benefits of Keeping a Medical Blog

December 20, 2013

It seems today that everyone has a blog. Whether personal or professional, serious or silly, factual or informal—just about every subject has a blog about it. And rightfully so! If someone wants to write about it, there is somebody who wants to read about it. This is one of the greatest things about information dissemination...  read more

Social Media Sharing: Make a Winter Holidays Pinterest Board

December 16, 2013

With Chanukah having already passed and more holidays fast approaching, wintertime cheer is in full swing. Here's a guide for how you can take advantage of seasonal health-related topics and share your practice’s content on Pinterest – which in turn will drive more traffic to your professional site and blog. First, write interesting, topical blog...  read more

Social Media 'Faux Pas' You Should Avoid

December 13, 2013

Mastering social media can be tricky business. While social media may not be easy, it is certainly a good way for a practice to get its name out there for patients. However, there are certain dos and don'ts of social media. Here are some common social media "faux pas" to avoid in the future: Not...  read more

Pinterest: A Surprising Way to Get More Visitors

December 11, 2013

Utilizing your social media accounts to post and tweet your practice’s blog posts will drive traffic to your site, but you may be overlooking a great opportunity to get more visitors if you don’t have a professional Pinterest account. Read on to find out how the content sharing service can help increase your site’s online...  read more

Is Twitter Serving up Your Target Market?

December 10, 2013

Social media is quickly becoming the go-to for all types of brands and businesses—including doctors, dentists and whole practices. A recent article written by Belle Beth Cooper for Buffer points out a number of statistics that doctors using social media might find useful. Surprisingly, the fastest growing demographic using Twitter is the 55-64 year old...  read more

Patients and the Online Review

December 9, 2013

With the world of healthcare constantly changing, doctors are making patient care a top priority. One of the best ways for doctors to do this is to reach patients is through the internet. According to Texas-based medical software reviewer, Software Advice, patients from around the country are turning to the internet to find information about their...  read more

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