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May, 2013

Mobile Marketing for your Medical Practice

May 20, 2013

If you’re a frequent reader of our blog, you’ll already know that we’re urging medical practices to go mobile. As more people are using the mobile web to search for medical information, your potential patients are likely to find your website using their smartphone or tablet. Ensuring that patients do come across your site in...  read more


5 Eye-Opening Facts about the Mobile Web

May 14, 2013

It’s no secret that the mobile web is growing. It seems impossible to go out in public without spotting someone staring or plugging away at a smartphone. What many may not realize is just how powerful the mobile web is actually becoming. With more and more people accessing the Internet from their phones, websites that...  read more


Blog Writing Tips: Using a Call to Action

May 13, 2013

When it comes to blogging, good information should always be your number-one priority. In essence, you are indirectly marketing your practice by offering your knowledge and experience. While the majority of a blog article should not focus on pushing your services directly, at some point, you do want to remind readers that you have something...  read more


Making the Most of Facebook's New Features

May 10, 2013

For those who maintain a presence on Facebook, you may have noticed that they have been rolling out some new features and updates in the past few weeks. Most notable is the News Feed's redesign, but there are a number of other changes you should be aware of to help make the most of your...  read more


3 Easy Ways to Increase your Social Media Following by Email

May 9, 2013

Despite what some folks are saying, email is NOT dead—nor is social media replacing email. In fact, email is still considered one of the most powerful—and cost efficient—online marketing strategies today. And, if used together, email and social media marketing can work to build a loyal and interactive network that will foster patient communication, establish...  read more


Turning Satisfied Patients into "Brand Advocates"

May 6, 2013

Recently, Forbes.com published a fantastic article on the topic of Social Media Marketing. Offering advice for turning clients into “Brand Advocates,” the article reminds us that, “Highly-satisfied customers are a secret marketing weapon for companies, whether they are retailers, manufacturers or in the service industry.” Borrowing from Forbes, here are a few important tips, along...  read more


Getting to Know Your Social Media Audience

May 3, 2013

A recent report conducted by the Pew Research Center’s Internet & American Life Project revealed some interesting statistics regarding demographics and social media usage. Perhaps unsurprisingly, young adults aged 18 to 29 are the most active users of social media, while women are more active than men on every social network except Twitter. The study,...  read more


Why Do I Need A Content Management System (CMS) For My Website?

May 1, 2013

If you’re looking into website options for your healthcare practice, you may have come across the term Content Management System (CMS) in your search. Not sure what it means? A Content Management System (CMS) is a system that allows you to publish, edit and modify website content all without having to touch your website’s code....  read more


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