April, 2013

Blogging Smart: 3 Tips for Driving Patient Action

April 29, 2013

What can a blog do for your practice? Well, there’s certainly the SEO benefit: each page of unique content adds more authority to your site and can allow you to be found in a greater variety of search results. And, of course, it’s an important social media tool. (Especially when you syndicate blog posts to...  read more

Twitter Tips: What is a #Hashtag?

April 26, 2013

On Twitter, the # symbol, called a hashtag, is used to mark keywords or topics in a tweet. Using hashtags categorizes your tweets, helping them to show up more easily in Twitter searches. Hashtags can also be used to participate in Twitter chats pertaining to your healthcare specialty. Check Out This Infographic to Learn More:...  read more

Social Media Strategies: Maintaining Your Momentum

April 21, 2013

If there’s one thing that matters in Social Media Marketing, it’s momentum – that is, posting quality content on a consistent basis. So, why is this important? Unlike other marketing channels, you can think of Social Media as essentially a conversation. It’s a dialogue between you and your patients and an opportunity to engage potential...  read more

Does Your Website Make an Impression?

April 20, 2013

Patients today want to be educated before making a healthcare decision — and the abundance of information on the Internet allows them to do their homework! But, with the seemingly endless number healthcare websites out there, you may be thinking, “How can my website make an impression?” Rest assured, by understanding what patients are looking...  read more

5 Ways to Boost Patient Engagement with "Vine"

April 18, 2013

One of the most important ways to stay on top of your social media presence is to explore and adapt to new, emerging platforms. One such platform is Vine, a new mobile app brought to you by the creators of Twitter, the wildly popular microblogging website. However, instead of the 140-character updates you can send...  read more

How to Encourage Conversation in Social Media

April 11, 2013

So, it seems like you're doing everything right. You're tweeting and posting Facebook updates, but they never seem to gain any traction. You have fans, but none of them are commenting on the page. Wondering why you're not seeing people talking? Well, it's possible you're not encouraging them to! It's easy to think of social...  read more

Maximizing Your Waiting Room Potential

April 9, 2013

When folks visit a practice, where do they spend most of their time? More often than not, it’s the waiting room. In fact, according to a recent article from the Huffington Post, “Nationwide, patients spend an average of 21 minutes tapping their toes and flipping through old magazines as they wait to see their docs,...  read more

Blogging Tips: Coming Up With Post Topics

April 7, 2013

Anyone that’s written for a blog knows that at certain times, coming up with good topics can be a challenge. Maybe there’s a dry spell in the news, a slow week at the office or simply, a classic case of writer’s block. No matter the reason, it’s important to know that good topics won’t always...  read more

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