October, 2012

Studies Show Consumer Online Reviews DO Matter

October 26, 2012

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal...  read more

New Pinterest Board: Halloween Health & Safety Tips for Patients

October 23, 2012

Looking for timely social media posts and blog topics? Want to make sure your patients stay healthy and safe this Halloween! Visit our new Pinterest board with Halloween health tips and ideas! Feel free to repin, and use articles for social media inspiration! Visit our board on Pinterest and comment with your Halloween safety tips!

New Facebook Advertising Feature: "Custom Audiences"

October 18, 2012

A new Facebook Advertising feature now gives brands the ability to target Facebook ads to current or prospective customers based on email address, phone number, or Facebook user ID. The new feature, called “Custom Audiences,” is available through Power Editor and the Facebook advertising API. To use “Custom Audiences” you must first install Facebook Power...  read more

5 Ways to Prevent & Manage Negative Online Patient Reviews

October 17, 2012

For the medical industry in particular, patient reviews are an essential part of establishing brand awareness, reputation and the enhancement of your SEO ranking strategy. But, what happens when an unsatisfied patient posts negative feedback about your practice online? Here are some tips and tactics to avoid and conquer negative online patient reviews! Start by...  read more

Google+ Local and Google+ Business Pages: The Merge

October 15, 2012

In May when Google+ Local replaced Google Places, it was positioned as a new way for users to share and discover local businesses using Google’s social network. With a new name and look, integration of free Zagat reviews and more social features to come, Google+ Local promised to create one simple experience across Google for...  read more

Email Marketing is NOT Dead!

October 12, 2012

Despite what you may have heard, email marketing is not dead! In fact, it continues to be one of the most effective ways to reach patients, especially when paired with social networking. According to Constant Contact, in 2011, roughly 200 billion permission-based emails were sent out in the U.S. alone, and 81% of marketers used...  read more

Best Practices for Facebook Promoted Posts

October 11, 2012

Earlier this year, Facebook launched promoted posts for pages, giving page admins a simple way to reach more Facebook users. Promoted posts, available to Pages with 400 to 100,000 likes, are more likely to be seen by those who like your page and their Facebook friends. You can promote a status, photo, video, offer or...  read more

Practice Management Column: Choosing Your Electronic Medical Record (EMR)

October 10, 2012

Electronic medical records are fast replacing traditional paper records in medical practices and hospitals. Beginning January 1st, 2011, the United States Government (via the American Recovery and Reinvestment Act) began offering significant incentives to physicians and medical facilities making the switch from traditional paper records to more efficient EMR software. Physicians can be awarded up...  read more

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