September, 2012

Introducing MedNet's "Winning Websites" on Pinterest

September 28, 2012

At MedNet, each and every team member puts huge amounts of hard work, effort and dedication into designing, developing and marketing thousands of healthcare websites. Each month we vote to nominate a "Website of the Month" internally. Check out our Pinterest board with some this year's "Winning Websites." Also check out our client portfolio for...  read more

Facebook Changes Offers Feature: What You Need to Know

September 26, 2012

Earlier this year, Facebook launched Offers for Pages, letting businesses on Facebook share deals with fans. Users could claim offers from their Facebook news feeds and redeem the vouchers at stores to get discounts. Last week, Facebook announced several changes and additions to the Offers feature. Changes include: Offers are now available worldwide to all...  read more

Practice Management Column: Benchmarking Your Practice’s Performance

September 25, 2012

We are pleased to introduce our new MedNEWS contributor, Anne M. Dunne. Anne is the Director of Healthcare Consulting at Grassi & Co, a full-service tax, accounting, and business advisory firm headquartered in Jericho, NY with offices in Manhattan, NY. Anne will be contributing to MedNEWS bi-weekly and will discuss issues related to practice management....  read more

Twitter Rolls Out “Header Photos”

September 19, 2012

Earlier this week, Twitter announced a new addition to Twitter profiles: “header photos.” Similar to Facebook’s Timeline cover photo, Twitter’s header photo is another image to better portray and express yourself to your Twitter followers. When you add your header photo, it will appear on your Twitter profile when viewed on mobile apps for iPad,...  read more

Creating an Effective Landing Page for your Pay-Per-Click (PPC) Campaign

September 17, 2012

Take a moment to consider this: When a potential patient clicks your online ad or sponsored story, what’s the first thing they see? If it’s not a targeted, well-designed landing page, keep reading. A landing page is a single page of copy presented to a user after he or she clicks an advertisement. Think of...  read more

Healthcare SEO Tips: What NOT To Do!

September 14, 2012

Early in 2011, Google announced the rollout of changes to their search results ranking algorithm , called the Google Panda Updates. Since, Google has made many updates designed to reward sites that share unique content, acquire high quality backlinks, and possess low bounce rates. These updates changed the way businesses should go about performing Search...  read more

Convert Website Visitors to Patients with a Bold Call-to-Action

September 12, 2012

The purpose of a website today is to get visitors to take action, right then and there. And, since studies show that you have as little as three seconds to grab the attention of a website visitor, you have to ask yourself this: how can I captivate my audience enough to take the first step?...  read more

Healthcare: Top Unexpected Industry to Succeed on Pinterest

September 6, 2012

Pinterest is not only the fastest growing social network and one of the best sources for referral traffic; it’s more importantly a creative marketing platform to reach your potential patients! Hubspot recently named healthcare among the “7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)”. Why? Because marketers for hospitals and healthcare...  read more

Thinking About “Buying” Some Twitter Followers? Read this First!

September 1, 2012

One of the best advantages of Twitter over other social networks is your ability to connect with Twitter users without them initiating the relationship by “Following” or “Liking” your brand. Now, you may have recently been pitched by a company selling Twitter followers by the bulk, but consider this: why buy followers when you can...  read more

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