July, 2012

The War on Free Clicks: Why You Should Run a Google Adwords Campaign

July 30, 2012

Potential patients are using search engines, like Google, to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click (PPC) advertising, is a form of Internet...  read more

The Doctor Will Skype you Now! How Video Chat Services are Changing Healthcare

July 25, 2012

Skype is known by most as a way to keep in touch with friends, family and co-workers. But health professionals are using Skype a bit differently! By using Skype to consult with patients and other healthcare professionals, healthcare communication has certainly been enhanced in many ways. Uses For Skype in Healthcare Here are a few...  read more

5 Tips for Creating Effective PPC Ads for your Healthcare Practice

July 20, 2012

Pay-per-click (PPC) ads are quite possibly the most powerful and cost-effective way to send targeted and high-quality traffic to your website. By reaching patients in your area that are already searching for your procedures and conditions treated, your ads are more likely to convert visitors to patients than any other type of Internet marketing. But...  read more

Why Patient Reviews are Essential to SEO

July 17, 2012

When it comes to gaining a competitive edge on the Internet, local listing websites are the best place to start – especially Google+ Local. One of the major benefits of these types of sites is that past clients can post reviews on the very same page as your business listing. These can help you win...  read more

Pinterest Begins Blocking Marketers

July 17, 2012

Pinterest quickly became the top website for referral traffic, beating Facebook, Twitter, even Google. But according to All Things Digital, new Pinterest rules may make it more difficult for marketers to obtain website hits from Pinterest. Pinterest is now blocking three types of links when they are “pinned” by a user: Affiliate links will be...  read more

Social Media Gives Cosmetic Surgery Industry a Lift

July 13, 2012

Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike of cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles...  read more

How Healthcare Pros are Using Social Media

July 12, 2012

Which social networks are most popular among healthcare institutions? What are the benefits and concerns of using social media in healthcare? This new infographic released by Healthcare IT News answers these questions and more! Going Social in Healthcare This survey found Facebook to be the most popular social network among health professionals, followed by Foursquare....  read more

More Seniors Turn to the Internet for Information

July 5, 2012

Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! Pew Internet Reports… 53% of U.S. adults 65+ use the Internet to look for information...  read more

New Pinterest Board: Summer Health Tips for Patients

July 3, 2012

Want to make sure your patients stay safe in the summer heat? From children to parents, to frequent tanners and athletes, we’ve got you covered! We created a Pinterest board with some of our favorite guides and articles with tips for having a safe and healthy summer. Visit our board and send us your favorite...  read more

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115 Broadhollow Rd.
Melville, NY 11747
Tel: 1-516-285-2200 Fax: 1-516-285-1685