June, 2012

Women Turn to Blogs Over Social Networks for Purchase Influence

June 29, 2012

Recent data from BlogHer suggests that while the majority of women trust social networks, such as Facebook, Twitter and Pinterest, more turn to blogs for purchase decisions. Blogs also take the lead for women seeking product information and general advice. Check out the infographic below for more interesting data. Use Blogs to Reach Patients Launching...  read more

The Future of Social & Local Search Results

June 29, 2012

Let’s face it—most patients turn to Google and other search engines to find healthcare providers and specialists. It’s no secret that focusing on enhancing your local Search Engine Optimization (SEO) is essential to reach local patients. But since the integration of Google Places and Google+, to create Google+ Local, experts say focusing on both social...  read more

Most Patients Want to Use Technology to Manage Their Healthcare

June 27, 2012

A recent survey by Accenture suggests that while 90% patients embrace self-service online options, 85% are not willing to sacrifice personal communication with their healthcare providers. The survey also found that: 83 percent want to access personal medical information online. 72 percent want to book, change or cancel appointments online. 72 percent want to request...  read more

Getting more Likes, Shares and Comments on Facebook

June 22, 2012

Looking for more Facebook action? Want to get more potential patients liking, sharing and commenting on your posts? According to Mashable, social media data expert Dan Zarrella tracked and analyzed over 1.3 million posts from 10,000 popular Facebook pages, to find out which posts get the most feedback, from post type and length to time...  read more

Marketing to Moms? You May Want to Read This!

June 21, 2012

If local moms represent a large portion of your target audience, it may be time to consider going social. According to a study by eMarketer, approximately 82% of mom Internet users will be on a social network in 2012. In addition, moms are more likely than the general population to “like” brands on Facebook! Which...  read more

INFOGRAPHIC: How a Google Search Works and What This Means for SEO

June 20, 2012

Did you ever wonder just how a Google search works? Why after typing just a few letters, Google seems to know you’re looking for? Or, perhaps more relevant to your practice, what makes certain results appear before others? Rest assured, Google has the answer once again! In a recent Infographic, Google takes us through the...  read more

Is a Facebook Advertising Campaign Right for Your Practice?

June 15, 2012

Let’s face it: Facebook isn’t going anywhere. With nearly 900 million monthly users, 3.2 billion “likes” and comments per day and close to 42 million business Pages, it’s safe to say that Facebook offers a huge opportunity to market your practice. One of the reasons Facebook has been such a success story is because at...  read more

New Tailored Twitter Trends Help Keep You Posted

June 13, 2012

Want to stay informed on news related to your industry, interests and location? Twitter announced yesterday the roll out of tailored Trends, helping you discover more relevant news and information based on the people you follow and your geographic region. Stay informed on healthcare news, updated on stories related to your specialty, and find out...  read more

The 10 Commandments of Using Pinterest for Business

June 12, 2012

Have you jumped on the Pinterest bandwagon yet? If not, you should know it's third most popular social network in the U.S. and is visited by more than 18 million people monthly! In addition, Pinterest has the potential to further your practice's online marketing and Search Engine Optimization (SEO) efforts. Want to learn how to...  read more

Top Five Benefits of Social Customer Service

June 7, 2012

Have you ever considered serving patients via social media sites like Facebook, Twitter and Google+? If the thought hadn't crossed your mind, it's time to start thinking social! A recent whitepaper released by thinkJar and Sword Ciboodle, titled "We Are Social: The State of Social Customer Service," identified the top 5 benefits of social customer...  read more

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Melville, NY 11747
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