May, 2012

Google+ Local To Replace Google Places

May 31, 2012

Google announced yesterday their rollout of the new Google+ Local, set to replace Google Places. This new experience blends Google+ with Google Maps, business listings and Zagat reviews. According to Google, Google+ Local is "integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google." So, what...  read more

Discounts and Offers Drive Online Participation

May 25, 2012

Want more email subscribers? How about more Facebook “likes?” According to eMarketer, a recent study done by Chadwick Martin Bailey found receiving discounts and offers to be the top motivation for consumers engaging with brands via email and Facebook. Consider Running Special Offers at your Practice Providing patients and potential patients with special offers and...  read more

Measure your Social Impact with Google’s Social Analytics

May 25, 2012

Last month, Google announced the launch of Social Analytics, allowing businesses to dig deeper into measuring the impact of their social media efforts. Divided into four key elements, Social Analytics provides data on: Sources: Which social networks bring website visitors? Pages: Which pages are most shared on social networks? Social Plugins: Which social buttons do...  read more

Manage your Practice’s Facebook with New Mobile App

May 24, 2012

Managing your practice’s Facebook page just got a whole lot easier! Facebook announced earlier this week the launch of their new mobile app to help manage Facebook brand pages from your iPhone. This new Facebook Pages Manager app is focused on updating and managing pages, not your personal profile. You can easily post status updates,...  read more

Google’s New Knowledge Graph Provides Smarter Search Results

May 22, 2012

Get ready — your Google search experience is about to get smarter. Last week, Google announced the rollout of the new Knowledge Graph, which Google says will help “discover new information quickly and easily.” Providing more intuitive search results, Google says the Knowledge Graph increases the chance of users finding what they’re actually looking for...  read more

How are Patients Using Mobile Phones?

May 18, 2012

As the use of smartphones rapidly increases, the daily life of many has changed. With instant access to search engines and social networks, more and more people are constantly connected and searching the web. Take a look at this infographic by Social Media Today showing how mobile phones are used. Source: socialmediatoday.com via Constant Contact...  read more

Patients Want to Use Social Media to Manage Health

May 18, 2012

We often discuss using social media tools to reach new patients, but how about using social media to manage the health of existing patients? According to Amednews, studies show patients are moving past simply “liking” and “following” health topics on social media, and want to use these tools to help coordinate their own health. 72%...  read more

62% of Physicians Use iPads or Other Tablets, Says New Data

May 17, 2012

A recent report from Manhattan Data suggests that well over half of all physicians use iPads or other tablets in their daily life. These cutting-edge devices are becoming more and more important, both in and out of the office! How Medical Professionals Are Using Tablets Access to patient documents- Tablets give physicians consistent access to...  read more

Encourage Patients to “Check-in” on Social Media

May 16, 2012

A new study from the Pew Research Center suggests that the number of Americans using “check-in” services has doubled in the past nine months. For those who don’t know, “checking-in” is a feature of several social networks like Facebook and Foursquare. It allows users to share their location with friends, family and colleagues. And, encouraging...  read more

7 Factors to Consider when Choosing a Web Design Company for your Healthcare Practice

May 11, 2012

Patients are more likely than ever to turn to the Internet to find healthcare providers. Ask yourself these questions: Does your website captivate patients enough to contact your practice over hundreds of others in your area? Does your website provide patients with a clear path to the information they’re looking for? Whether you’re looking to...  read more

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