April, 2012

5 Quick & Easy Tips for Facebook Success

April 29, 2012

So your practice is on Facebook, now what? With flooded newsfeeds, you may find it difficult to engage patients with your daily posts. Check out these tips from Open Forum. Add images to posts. Posts with images receive interaction rates 39% higher than average. Keep your posts short and sweet. Posts with 80 characters or...  read more

5 Ways to Get More Google Places Reviews for Your Practice

April 27, 2012

As the importance and influence of online patient reviews continues to grow, boosting your online reputation becomes crucial. Encouraging positive patient reviews, especially to your practice’s Google Places listing, can make a huge difference for your online presence. Claiming your Google Places listing is the first step toward maximizing your practice’s visibility on the web,...  read more

6 Free Photo Websites to Beautify your Blog

April 27, 2012

Blog posts with images tend to get more views, shares and engagement from readers. But, unless you purchase stock photos, create your own graphics or take pictures yourself, you may find it hard to find free, quality images that can be used without penalty. Looking to beautify your blog with pictures? Here are 6 free...  read more

Increase Patient Interaction & Referrals with Social Media

April 27, 2012

Whether or not you’re a part of the conversation, Internet users are talking about you, your practice and the services you provide. Patients are not only actively seeking out health information on the web, but also interacting with others about health procedures, treatments and most importantly, healthcare providers. Taking the initiative to join the conversation...  read more

What Search Engine Marketing (SEM) Can Do for Your Medical Practice

April 25, 2012

Potential patients are using search engines to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click advertising, is a form of Internet marketing that promotes...  read more

How the Explosion of Mobile Health is Changing Healthcare

April 24, 2012

As consumers turn to smartphones for answers to their most pressing health questions and mobile apps to monitor their health at home, we wonder how the recent explosion of mobile technology affects the healthcare industry. Float Mobile Learning shared an infographic with some great statistics and facts about the impact of mobile health on both...  read more

4 Ways Your Blog Can Establish Patient Trust on the Web

April 17, 2012

Today, establishing trust on the web is crucially important, as patients almost always check online for information about you, your practice and your services before scheduling an appointment. And, launching a blog can do wonders for your online credibility. By sharing fresh, up-to-date information, you’re likely to gain an upper hand and establish trust on...  read more

Google+ Gets a New Layout

April 13, 2012

Moveover, Facebook. Looks like Google+ has a new, user-friendly layout too! The social network’s new layout, actually quite similar to Facebook’s Timeline, is now cleaner, clearer and easier to navigate! Main Changes to Google+ 1) More Focus on Images The new layout puts more emphasis on photos and images, including a larger profile photo, and...  read more

Top 5 Most Useful iPad Apps for Physicians

April 10, 2012

Given the rising popularity of the iPhone, iPad and other tablets among US physicians, medical and health-related apps are becoming increasingly common and valuable. From apps that aid physicians in diagnosing conditions to apps that help run your medical practice, if you’re ever in need of assistance, rest assured, there’s definitely “an app for that!”...  read more

Medical & Health Among Top Categories Being Searched on Smartphones

April 6, 2012

An article by Marketing Land shared research that shows medical and health are among the top categories being searched by smartphone and mobile web users. Top Searched Categories by Mobile Users Category Search Trends - xAd Q4 2011 Report Your patients are going mobile In addition, the Pew Internet Project released new information last month...  read more

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115 Broadhollow Rd.
Melville, NY 11747
Tel: 1-516-285-2200 Fax: 1-516-285-1685