March, 2012

8 Facebook "Timeline" Features That Could Benefit Your Practice

March 29, 2012

Earlier this month, Facebook unveiled their new “Timeline” for pages. While this may have you worried about you practice’s Facebook page, breathe easy! These changes are actually good. Timeline for pages offers more tools and functions to better brand and tell the story of your practice. Tomorrow, Facebook will automatically upgrade your page to include...  read more

Why is Pinterest so Addictive?

March 28, 2012

Earlier this month, we posted a two-part blog series about Pinterest. We explained what Pinterest is and why it’s becoming a leading social network. We also shared tips and best practices for using Pinterest in the healthcare industry. What we didn’t explain is why Pinterest is so addictive! So, why is Pinterest so addictive? Pinterest’s...  read more

6 Easy Steps to Maximize your Practice’s Local SEO: Claim YOUR Google Places Listing!

March 26, 2012

As more and more people are using search engines over the almost-extinct yellow pages to find services, making sure your practice is maximizing local SEO is crucial. Over the past year, there has been a shift in Google’s ranking algorithm based on the new Google Places Search (formerly Google Local).Google Places listings, especially those that...  read more

A Lesson in Mobile SEO: Why Your Practice Needs a Full Mobile Site

March 23, 2012

As millions of people are adopting Smartphones and migrating to the mobile web, medical practices and hospitals are looking at their options for creating mobile websites. While the choices may seem endless, it’s important to make the best decision not only for the aesthetics of your site, but also for your site’s visibility in mobile...  read more

Top Six Ways Twitter has Improved Healthcare on its Sixth Birthday

March 21, 2012

Since it was launched six years ago, the growth and success of Twitter has been incredible. From popular brands generating millions of followers, to hospitals creating a sense of community for their patients, Twitter has definitely changed and improved marketing in many industries—including healthcare! Twitter allows doctors to establish credibility with patients, keeps users in...  read more

INFOGRAPHIC: Making Patient Experience A Priority

March 21, 2012

A study done by BerylHealth shows the importance of building strong patient relationships in order to achieve patient satisfaction. In addition, regular interaction with patients increases the likelihood that they see the right specialists, make follow up appointments and take their health more seriously. Keep Patients in the Loop! With modern technology and the web,...  read more

How to Make Your Website More Google-Friendly

March 20, 2012

You may be wondering why you need to optimize your website for search engines, and even further, why you should turn to an experienced company for help. Due to Google’s constant updates and algorithm tweaks, it’s important to know what makes your website “Google-friendly” and how to implement frequent changes to stay afloat. Early in...  read more

Infographic: Do you follow Healthcare Social Media (#HCSM) on Twitter?

March 13, 2012

If you’re in the healthcare industry and actively using social media sites, especially Twitter, you're probably familiar with the popular hashtag #HCSM. If not, #HCSM stands for “healthcare social media,” and is often used on Twitter by those who share tips, ask questions or generate conversation about the use of social media in healthcare. As...  read more

Are your patients turning to Google for medical answers?

March 9, 2012

According to American Medical News, many physicians are reporting increased patient anxiety due to the self-diagnosis of serious diseases via information found on the web. The abundance of health information on the Internet—some of which is unreliable—is contributing to a new phenomenon called “cyberchondria.” As AMN explains, cyberchondria is “an unfounded anxiety concerning one's wellness...  read more

Using Social Media to Spread Awareness for Patient Safety

March 8, 2012

This week, March 4-10, marks the National Patient Safety Foundation’s annual Patient Safety Awareness week. For the past ten years, NPSF has led health care organizations to recognize the importance of patient safety by raising awareness and encouraging both healthcare providers and patients to become more educated. This year’s theme, Be Aware for Safe Care,...  read more

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