Establish a Search Engine Marketing (SEM) Campaign to Augment Your Search Engine Optimization (SEO) Efforts
Even the most aggressive Search Engine Optimization (SEO) Plan can benefit from a SEM Campaign. Why? Because Pay-Per-Click (PPC) Ads can be used to maintain your website’s visibility regardless of the constant ups and downs of your organic rankings. Because the position of PPC Ads can be controlled, they guarantee that your website will appear among the results of the search terms that you want to be found under.